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The use of technology in digital marketing has grown rapidly, especially in terms of data processing and analysis of advertising campaigns. Python, as a powerful programming language, offers an effective solution for optimizing digital marketing campaigns through in-depth data analysis. This research aims to explore th...
The development of mobile technology has revolutionized the world of digital marketing, changing the interaction patterns between consumers and e-commerce platforms like Shopee. This research aims to evaluate the impact of mobile technology implementation on consumer behavior changes, especially in the context of digit...
This study examines how digital marketing, product enhancement, and virality affect the sustainability of MSMEs, with consumer behavior as an intervening factor. The research employed statistical methods on a sample of 160 MSMEs from the East Java MSME population. Data analysis was conducted using path analysis techniq...
Yohanes Dandyanto Rahardjo · Amelia Angelica Lays · Savera Apriliana Saputri · Syahrul Ammar · y 2 más
The rapid advances in technology in this day and age require that people understand how to utilize and use technology optimally and well. Digital marketing can make it easier for people to market their business. One of the digital marketing platforms that is often used is social media. The use of search engine optimiza...
This study aims to determine digital marketing, brand image and E-WOM on purchasing decisions for Skintific products in Batam City. This research is used with quantitative techniques. The sampling technique used the lemeshow formula which amounted to 100 respondents with purposive sampling technique. Data collection wa...
Widia Febriana · null Fahry · Rini Anggriani · Rina Komala · y 2 más
Small And Medium Enterprises Play An Important Role In The Economic Development Of A Region, As They Have The Ability To Absorb Labor And Contribute To The Economy. In Lebah Sempage Village, Smes Face Challenges In Financial Management And Marketing, Which Hinders Their Growth And Expansion. This Study Aimed To Provide...
Purpose: This mentoring activity in Klampar Village, Proppo District, Pamekasan, focuses on economic development through the MBKM KKN-T UTM 2024 program. The aim is to optimize local resources and enhance human resources by targeting strategic development areas. The proposed program, themed “Mentoring for Financial Man...
With the changes in people’s shopping methods and the diversification of the online shopping market, the advantages of small and medium-sized enterprises applying social media and digital marketing are becoming increasingly obvious. This article uses survey and interview methods to understand the opinions and feedback...
Consumer interest in online shopping has become increasingly crucial. The accessibility and security offered by e-commerce platforms have attracted consumer interest. The objective of this research is to examine the role of trust in mediating the influence of digital marketing and live streaming on purchase intention....
Digital marketing is now becoming an integral part of marketing strategies for most companies in all sectors of the modern economy, including manufacturing and retail pharmaceutical organizations. The issues of promoting pharmaceutical products and services through the electronic environment are considered. Four method...
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