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This thesis aims to explore digital marketing strategies of a beauty brand Glossier, to gain a clear understanding of their marketing activity and connect that to gaining brand trust. Therefore, the research question is as stated: “What digital marketing strategies can make your customers trust your brand more?” The th...
Marketingcase studysocial mediaeconomics and business
There has been a shift and merging of offline and DMS for businesses to become more customer-centric (Chaffey & Bosomworth, 2013). The use of the internet continues to rise, providing a steadily growing source of economic benefits in both B2B and B2C DMS for reaching customers (Bhosale, Raverkar & Tamondkar, 2020). Bus...
In the current era of increasing cyber threats, it is important to understand the role of marketing strategies in improving cybersecurity. This paper analyzes how effective marketing strategies, particularly those related to SEO, can reduce attack vectors and limit user profiling of phishing sites and other malicious a...
Edelwis Tiara Poespa Mayendri · Tri Wahyu Retno Ningsi
Purpose: This study aims to explore marketing communication strategies for consumable products in emerging markets, with insights drawn from Indonesia’s rapidly evolving digital commerce environment. As competition intensifies in terms of price, product quality, and promotional activities, businesses face growing chall...
The article examines the content of the formation of the enterprise's marketing strategy in the context of sustainable development and digital transformations. The formation of marketing strategies in the context of sustainable development is presented as a process of developing and implementing marketing measures that...
This article examines marketing strategy improvement as a key internal factor in strengthening the competitiveness of commercial banks, combining a review of services-marketing and bank-marketing theory with an empirical analysis of Uzbekistan’s banking market. The marketing-mix, relationship-marketing, service-quality...
The article examines hybrid marketing in retail enterprises as an integrated model that combines physical and digital channels of consumer interaction and reflects the ongoing transformation of retail under conditions of digitalization and omnichannel competition. The study traces the evolution of scholarly interpretat...
With the development of the global digital economy, marketing in various industries is gradually transforming and upgrading towards digitalization, and omnichannel marketing has become the latest model for marketing upgrading in various industries. Omnichannel marketing for tea companies encourages them to sell and pro...
Business, Economics and Managementeconomics and businesssocial sciencesBusiness and Management
Benedict Sulaiman · Ni Putu Diah Utami Darmayanti · Iva Nur Faridah
The global healthcare industry is undergoing a significant transformation driven by technological advancements and evolving patient expectations. This study aims to analyze the challenges and adaptations of digital marketing strategies in Indonesian hospitals, emphasizing the transformative impact of digital platforms...
Purpose: This study aims to address the limited digital marketing capabilities of iCatGroomer, an MSME in Salatiga, which struggles with insufficient human resources for content creation and the absence of an official website. The research highlights the importance of strengthening digital presence to enhance competiti...
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