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This study aims to analyse the strategies of the Local Government, through the Department of Cooperatives and SMEs of Deli Serdang Regency, in supporting the development of local food SMEs, particularly Kacang Bawang Rahasia, through digital marketing and product packaging design. The main challenges faced by SMEs incl...
Rifda Safitri · Princess Restauli Hutagaol · Nurfatta Bru Sembiring · Muhammad Ikhsan Faturrahman · y 6 más
Micro, Small and Medium Enterprises (MSMEs) of Buantan Lestari Village are active business activities both owned by individuals, groups, and business entities that meet the criteria as small and medium enterprises in Buantan Lestari Village. To increase the sales output of MSMEs requires the latest marketing methods. S...
Pandemi Covid-19 memberikan dampak signifikan terhadap penurunan pendapatan dan keberlangsungan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia sehingga diperlukan strategi adaptif berbasis teknologi digital untuk menjaga daya saing usaha. Penelitian ini bertujuan menganalisis optimalisasi strategi digital marketi...
null Aris Fadly · Raihan Achmad Suhada Suhada · null Diar Putri Yani · null M Handika N · y 1 más
Abstract - Digital technology has become an essential part of educational development, supporting both teaching and learning processes and promoting educational services. Edulink, a digital education platform, offers various features to support educational activities. However, the challenge of increasing the platform's...
Qurotul Aini · Sutama Wisnu Dyatmika · Mochamad Heru Riza Chakim · Miftakhul Khasanah · y 1 más
The digital transformation in the era of Artificial Intelligence (AI) has revolutionized marketing practices by placing data analysis at the core of adaptive and precision-based strategies. This study aims to analyze how the integration of AI and business data analytics can strategically and sustainably enhance the eff...
The continuous iteration of digital technology and the popularization of technologies such as 5G and artificial intelligence have driven structural changes in consumer behavior, and traditional marketing models are no longer suitable for the decision-making logic of the new consumer era. Based on the public data of Chi...
null Laeli Istikharoh · null Yunita Aditia Nur Pertiwi · null Maya Rahmawati · null Damar Firdaus · y 2 más
This study investigates the role of digital marketing in enhancing the competitive advantage of micro, small, and medium enterprises (MSMEs) in the culinary sector, with a focus on Yohana Kitchen in Jakarta. In the digital age, the utilization of social media and digital platforms has become a critical marketing strate...
The main objective of this bibliometric article is to analyse and synthesise existing research that explores the relationship between digital marketing strategies implemented by higher education institutions and the satisfaction perceived by students. A bibliometric methodology was adopted, constructing a canonical sea...
This study examines the effects of Social Media Marketing, Influencer Marketing, and Fear of Missing Out (FOMO) on impulsive buying of lifestyle products among Generation Z in Yogyakarta. A quantitative survey approach was employed, involving 100 respondents selected through purposive sampling. Data were collected usin...
The article explores the essence, structure, and role of innovative marketing strategies in promoting educational services within the framework of the strategic development of universities. It highlights how globalization, digital transformation, demographic shifts, and growing competition are reshaping the marketing l...
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