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Desi Fitriani · Anak Agung Putu Agung · I Gusti Ngurah Agung Gede Eka Teja Kusuma
Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Electronic Word of Mouth (e-WOM), dan Kualitas Pelayanan terhadap Keputusan Penggunaan Jasa di Ria Salon. Metode penelitian yang digunakan adalah survei kuantitatif dengan teknik purposive sampling, melibatkan 175 responden pelanggan Ria Salon. Ana...
Siti Rosmayati · Arman Maulana · K Prihartono Aksan Halim · Widwi Handari Adji · y 2 más
This community service program was held with the aim of improving the skills of students and Micro, Small and Medium Enterprises (MSMEs) in Maleer Village, Bandung City, in utilizing product photography and digital marketing strategies to support online sales. The training was attended by 67 participants, consisting of...
Adner Emilio Kiill Conde · Paulo Roberto Nunes · Sabrina de Fatima Andrade · Júlia Lima Frutuozo
O marketing digital tornou-se uma estrategia imprescindivel para todas as empresas, independente do porte ou setor de atuacao. Entretanto, para as pequenas empresas, isso ainda e uma dificuldade. Portanto, este estudo tem como finalidade auxiliar pequenas empresas no ramo de vendas e prestacao de servicos automotivos a...
During the last five years marketing underwent a sea change. It adopted more tools, applications and data than ever before. It is not unusual to see marketing teams use 70 software applications and publish hundreds of messages daily. By their nature, digital marketers interact with millions of customers and prospects d...
2. Zero hungernatural sciencesearth and related environmental sciences
Social media platforms have revolutionized political marketing, and our research delves into how these digital strategies shape voter perceptions and political brand value. We've taken a deep look at this phenomenon through multiple lenses - political science, sociology, psychology, and marketing - to create a rich und...
Political Social Media Marketingmedia and communicationsOnline Political BehaviorPolitical Brand Equity
This study aims to analyze the influence of Presale Promotion, Digital Marketing, and Popularity on purchase intention toward concert tickets of The Weeknd. This research is motivated by the increasing public interest in international music concerts and the use of digital marketing strategies in the entertainment indus...
Popularitymedia and communicationssocial sciencesDigital Marketing
Digital marketing is becoming a very important part of today's business and, as such, is applicable to all types of profit and non-profit organizations. After defining the marketing itself, special attention in this paper was focused on cultural (non-profit) organizations, more precisely museum activities. The paper in...
muzej AlbertinaDRUŠTVENE ZNANOSTI. Ekonomija. Marketing.neprofitni marketingdigitalni marketing
null Xing HONGCHAO · null Oyyappan DURAIPANDI · null Tao YU · null Xu YIBIN · y 1 más
Creative web marketing, travel habits are changing everywhere these days. Malaysia is a well-known tourist destination because to its beautiful landscape, rich culture, and busy travel industry; this article tries to find how different online marketing strategies influence visitor count. To compete with other well-know...
Rosana Maria Coelho Travassos · Mônica Maria de Albuquerque Pontes · Alexandre Batista Lopes Nascimento · Paulo Torban · y 6 más
Com a ampliação da concorrência no mercado de trabalho da odontologia, faz-se necessário utilizar ferramentas que evidenciem o cirurgião-dentista e a clínica odontológica. O marketing digital é um dos recursos disponíveis que mais vem crescendo entre os profissionais da saúde que utilizam de websites e redes sociais co...
This study explores the integration of Artificial Intelligence (AI) in digital marketing strategies and its impact on consumer experiences and business performance. The rapid development of AI technologies, including machine learning, natural language processing, and predictive analytics, has transformed how businesses...
social mediaMaster,seconomics and businesssocial sciences
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