Buscador de Tesis y publicaciones académicas

Empowering Farmers through Digital Marketing in Delanggu Village, Klaten, Central Java

Sylvatera Ayu Puspitasari · null Gilang Titah Ramadhan · null Sutanto

Digital marketing is an effort to market products and services to consumers through digital media which is widely used by almost every group. Empowerment through digital marketing accompanied by startup Ecokarsa helps the Sanggar Rojolele farmer group in Delanggu village to introduce their harvest, namely Rojolele rice...

Strategi Pemasaran Digital Berbasis Media Sosial dalam Meningkatkan Daya Saing UMKM di Bukit Lawang Kecamatan Bahorok Kabupaten Langkat

null Muhammad Ali Syahbana Siregar · null Jumhar Daulay · null Samsudin Samsudin · null Siti Aisyah

This study aims to analyze social media-based digital marketing strategies in improving the competitiveness of MSMEs in Bukit Lawang, Bahorok District, Langkat Regency. This study used a qualitative method with a descriptive approach. Data collection techniques were carried out through observation, interviews, and docu...

PEMANFAATAN DIGITAL MARKETING BAGI PENGEMBANGAN USAHA MAKANAN DAN MINUMAN

Indriyani, Ratih · Kempa, Sesilya

Micro, Small and Medium Enterprises have limitations in running their business in terms of awareness in the market, limited scope of sales area, and facing competition from local and other regions. This is a challenge for developing micro, small and medium scale enterprises. This community service activity is held on a...

Impact of Digital Transformation and Innovation in Marketing Education

Agodi, J. E.

This study undertakes a comprehensive examination of the impact of digital transformation and innovation in marketing education, a burgeoning field of research that has garnered significant attention in recent years. Utilizing a qualitative research approach, this study relied on secondary sources of data collection, i...

Integrated Marketing Pada Penjualan Produk Wisata Panorama Tour

Gabrilla, Jocheline

Tourism is an essential source of foreign exchange for Indonesia. One branch of the tourism industry is tourism and travel. The formulation of the problem in this study is the identification of sales presentations of Panorama Tours products through online media and how to interpret and communicate between agents and po...

CONTRASTS OF CONTEMPORARY MARKETING

Rončević, Ante

In the time of the 4th Industrial Revolution, based on new technologies and new paradigms, new entrepreneurial ventures, and new business models are developing. At the same time, consumers' awareness of their new role and market power is being brought to them by laws and new communication technologies. In these and suc...

UTILIZANDO CAPTCHAS PARA GARANTIR A SEGURANÇA CONTRA FRAUDES NO MARKETING DIGITAL / UTILIZING CAPTCHA TO GUARANTEE SECURITY AGAINST FRAUD IN DIGITAL MARKETING

Rodrigo Alves Costa · Ruy José Guerra Barretto de Queiroz

Pengaruh Strategi Digital Marketing Terhadap Peningkatan Penjualan Produk di E-Commerce

Wardah Faradiss · Sukamto Sukamto

Kegiatan ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap peningkatan penjualan produk di platform e-commerce, khususnya melalui fitur live streaming TikTok. Studi kasus ini dilakukan pada Toko Variasi Sandal, yang memanfaatkan live streaming sebagai salah satu strategi pemasaran digital. P...

Nation Branding and Digital Marketing

Melek Tuğba Kocaman · Özlem Delal Abanoz

Today, digital marketing has become a crucial tool in shaping international perceptions of not only businesses but also states. Nation branding refers to the strategic use of communication and marketing to promote a country's identity and values, aiming to strengthen its global image and international relations. As par...

Modern trends and specific features of digital marketing application in the hospitality industry of Kazakhstan

Z. D. Dauletkhanova · N. V. Kabasheva · U. K. Sartov · S. A. Shoimbaeva

The article analyzes modern trends and specific features of digital marketing implementation in the hospitality industry of Kazakhstan amid the accelerating digital transformation of the tourism market. The study examines key trends, including the growth of online bookings, the active use of social networks, mobile app...