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The transformation of marketing management in the digital economy era presents significant opportunities for enhancing sustainability and fostering development in Indonesia's creative economy. This study examines the relationships between digital marketing transformation, business sustainability, and sustainable develo...
Strategic approaches to digital marketing recognise clearer differentiations that move beyond broad brush identifications of ‘users’. In combination, the organisation, the buyer persona and the several elements of digital marketing strategy represent the Buyer Persona Spring. The more integrated use of data throughout...
economics and businesssocial sciences12. Responsible consumption
The banking sector is undergoing a significant transformation driven by advancements in digital marketing tools, reshaping how financial services interact with customers. As digitalization becomes increasingly pervasive, traditional marketing approaches are becoming less effective, necessitating a reevaluation of strat...
Objective: This study explores the role of local wisdom in enhancing the competitiveness of Ulos, a traditional cloth from North Sumatra, through a green digital marketing model. The research focuses on identifying the local wisdom in Ulos, analyzing its impact on the creative economy’s competitiveness, and developing...
The thesis involved creating a digital marketing plan for promoting public sector business services. The goal of the digital marketing plan was to improve awareness and understanding of these services among local small business owners. The plan was produced for the client to support the development of marketing communi...
Na era atual em que vivemos, o marketing tornou-se um fator chave para o desenvolvimento e consolidação das empresas no mercado em que se inserem. De nada adianta ter uma boa visão de negócio se não existir um planeamento detalhado, e com a evolução da tecnologia, é crucial para as empresas investirem no digital, ou se...
In today's digital world, marketers who want to communicate with their target audiences effectively have both opportunities and obstacles due to the amount of data. The possible effects of big data analytics on digital marketing tactics are examined in this chapter. It focuses on how companies may use data insights to...
null Putra Armawan · null Glorysha Simbolon · null Kholillah Azahra Barus · null Raka Ayub Pratama · y 2 más
The development of digital technology has brought significant changes to marketing strategies, including in the Micro, Small, and Medium Enterprises (MSME) sector. This study aims to design a digital marketing strategy that can increase sales at Lontong Bang Haji MSMEs in Medan City. The research method uses a case stu...
The current trend in digital marketing presents a significant opportunity, particularly for Micro, Small, and Medium Enterprises (MSMEs) in the Industry 4.0 era. Digital marketing offers many advantages over traditional methods, especially its ability to track and measure strategic effectiveness. This research aims to...
Mochamad Yasin Noer · Arianis Chan · Pratami Wulan Tresna · Ratih Purbasari
The leather industry in Garut Regency, Indonesia, encompasses the entire production chain from sheep farming to leather craft manufacturing. This study examines the influence of digital marketing and entrepreneurial orientation on competitive advantage, with product innovation serving as a mediating variable. Using Str...
Business, Economics and ManagementMarketingeconomics and businesssocial sciences
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