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Artículo Acceso abierto

The Impact of Digital Marketing on Consumer Buying Behaviour in India

Pala, Rasmi Raj

Abstract Digital marketing has fundamentally reshaped how Indian consumers discover, evaluate, and purchase products and services. Driven by rapid smart phone penetration, affordable data, and an expanding e-commerce ecosystem, India has transitioned from a predominantly offline, relationship driven retail culture to a...

• Zenodo
• English
• DOI: 10.5281/zenodo.23155107

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Artículo 2025 Acceso abierto Revisado por pares

Dampak Pemasaran Digital Dan Promosi Terhadap Pengembangan Usaha Mikro Kecil Menengah (UMKM) Di Kecamatan Pekalongan Lampung Timur

Nanda Andreas Octavini · null Durotun Nasikah

This study aims to determine the impact of digital marketing and promotion on thedevelopment of MSMEs in Pekalongan District, East Lampung. The research uses aquantitative descriptive approach with a sample of 50 respondents. The analysis techniqueemployed in this study is multiple linear regression analysis. The resul...

economics and business social sciences

• Muhammadiyah Metro University
• DOI: 10.24127/diversifikasi.v5i2.9036

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Tesis de maestría 2024

Plano de marketing aplicado a serviços: uma aplicação na consultoria autárquica

Barbosa, Rita Filipa Gamelas Peres

A GUEDES CORRENTE é uma microempresa que atua no setor da consultoria estratégica direcionada para a Administração Local, que presta serviços diferenciadores na área da Transição Digital e Liderança Digital e tem como público-alvo os municípios de Portugal. A empresa está no mercado há três anos, tendo desenvolvido nes...

Marketing Plano de marketing economics and business social sciences

• Portugal
• Portuguese

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Publication Acceso abierto

Analyzing the Role of Digital Marketing, Green Marketing and CSR Policy in Brand Development: A Study of Retail Companies in India

Asif, Sarina · Sharma, Prerna · Gorakhnath, Igona

Digital marketing, green marketing, and Corporate Social Responsibility (CSR) policies are some of the hottest themes right now. The main issue, however, is the creation and application of green marketing, as well as the lack of CSR rules in retail companies in India. In this way, the goal of this research was to figur...

• Zenodo
• English
• DOI: 10.5281/zenodo.22081689

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Artículo 2025 Acceso abierto Revisado por pares

The Role of Digital Marketing in Increasing MSME Sales Growth

Kurniawan Balenggon · Zakiyah Zaharah · Umar Syarifuddin · Sri Wanti

This study aims to analyze the role of digital marketing in boosting the sales growth of UMKM Ummu Khalif, a culinary business specializing in traditional Palu sambal. In response to the digital era, UMKM Ummu Khalif leverages various digital platforms such as Facebook, Instagram, WhatsApp Business, TikTok, and Shopee...

• Yayasan Dharma Indonesia Tercinta (Dinasti)
• DOI: 10.38035/dijefa.v6i3.4479

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Artículo 2023 Acceso abierto Revisado por pares 3 citas

Innovative dDigital Marketing Strategies to Increase Demand in a Hotel Company

Jorge Daniel Hernandez-Padilla · Andre Donayre-Gallo · Franklin Cordova-Buiza · Wilver Auccahuasi

In recent years, there are still companies which have not opted yet to diversify, boost or develop the promotion of their range of services in the hotel industry, focusing the vitality of their sales in seasons of high tourist flow, but their level of demand is declining in regular periods. This is due to among other f...

economics and business social sciences

• Academic Conferences and Publishing Internati...
• DOI: 10.34190/ecie.18.1.1818

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Artículo 2023 Acceso abierto Revisado por pares

Pelatihan Digital Marketing Pada UMKM Desa Sumberjaya Sebagai Penunjang Kegiatan Promosi Dan Pemasaran

Wowon Priatna

Desa Sumberjaya adalah desa yang terletak di wilayah kecamatan Tambun Selatan Kabupaten Bekasi Provinsi Jawa Barat dengan berjumlah penduduk 9063 jiwa. Di desa sumberjaya mempunyai 28 UMKM yang sudah terdaftar di desa dengan berbagai jenis usaha. Tujuan dari Pengabdian kepada masyarakat ini adalah berfocus mengadakan p...

• Vinicho Media Publisindo
• DOI: 10.61946/vidheas.v1i1.18

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Artículo 2025 Revisado por pares

Local Government Strategies in Supporting Digital Marketing and Product Packaging Design for Local Food SMEs

Hidayah Yoanna Putri · Nadia Prihastika

This study aims to analyse the strategies of the Local Government, through the Department of Cooperatives and SMEs of Deli Serdang Regency, in supporting the development of local food SMEs, particularly Kacang Bawang Rahasia, through digital marketing and product packaging design. The main challenges faced by SMEs incl...

economics and business social sciences

• Politeknik Cendana
• DOI: 10.56473/cicost2025pp81-85

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Artículo 2024 Revisado por pares

Marketing Berbasis Digital Pengurus Kelompok Spp & Uep Penerima Manfaat Upk Pdb Dapm Desa Keden Kecamatan Kalijambe

Heriyanta Budi Utama · Nani Irma Susanti · Adi Penawan · Hartawan Hartawan · y 1 más

Kegiatan Pengabdian Kepada Masyarakat (PKM) yang dilaksanakan KAMIS 31 AGUSTUS 2023 dengan judul “Peningkatan Kapasitas Marketing Berbasis Digital Pengurus Kelompok SPP & BEP Penerima Manfaat UPK PDB DAPM Desa Keden Kecamatan Kalijambe" bertujuan untuk meningkatkan kapasitas pemasaran berbasis digital bagi kelompok SPP...

• STIE AUB Surakarta
• DOI: 10.36587/wasananyata.v8i1.1761

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Artículo 2024 Acceso abierto Revisado por pares

PENGEMBANGAN DIGITAL MARKETING BERBASIS WEB MOBILE DALAM MEMBANTU UMKM (STUDI KASUS: HEADMAD STUDIO)

Puguh Widiatmoko · Sri Wulandari

Headmad Studio adalah UMKM (Usaha Mikro Kecil Menengah) yang menjalankan bisnis dalam bidang sablon kaos. Banyak UMKM di berbagai tempat memang menargetkan pasar di daerah sekitar dan jarang menerima pelanggan dari luar daerah. Customer Headmad Studio juga berasal dari Kota Klaten dan kota sekitarnya. UMKM pada umumnya...

• Universitas Lancang Kuning
• DOI: 10.31849/zn.v6i1.17910

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