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Digital marketing began increase the value efficiently. The tool of online interaction reduces costs and meets the needs of consumers successfully. When B2C companies adapt to the transformation, B2B scope fluctuates in the decision of investigating the digital strategies. The purpose of the study was to implement digi...
9. Industry and infrastructureDigital marketingsocial mediacontent marketing
This study examines the performance of Yemen's SMBs in relation to digital marketing tactics, highlighting the benefits, challenges, and potential for growth in this context.
YemenMedium-Sized Businesseseconomics and businesssocial sciences
This study aims to analyze the influence of digital green marketing and ease of application on customer loyalty of BRImo users. The research sample consisted of 100 respondents using BRImo who were selected by purposive sampling. Using a quantitative approach and multiple linear regression analysis, this study examines...
Handloom and handcrafts is another crucial sector of cultural heritage and economic growth especially in other areas like Jaipur. This paper will explore how the digital marketing can help reshape the traditional marketing in the handicrafts sector. Authors use quantitative survey data and qualitative information from...
The study analyzes digital marketing strategies in the promotion of physical K-pop music albums in Indonesia. The scope of the study is on the strategies used by the music industry to increase the visibility and sales of physical K-pop albums. The study also examines the benefits of purchasing physical albums and the r...
Fitri Umardiyah · Anita Rohmatul Ummah · Noviana Nur Sholihah · Iin Baroroh Ma'arif · y 1 más
Businesses use the internet as a source of information and as a marketing and sales tool. Digital sales and marketing can also reach more potential consumers. The rapid phenomenon of digital information has become a place to shift a business from conventional sales and marketing to digital. However, not all business ac...
Izharuddin Pagala · Reina A. Hadikusumo · Andriya Risdwiyanto · Scherly Hansopaheluwakan · y 1 más
The rapid advancement of digital transformation has significantly changed customer behavior and challenged retail companies to deliver seamless experiences across multiple channels. This study aims to examine the role of omnichannel marketing in optimizing customer experience within retail companies during the digital...
This article examines the negative aspects of digital marketing on the example of some consequences of the application and development of digital technologies in recent years. The main attention is paid to the socio-cultural component. The concept of digital marketing primarily extends to the Internet, and certainly ha...
media and communicationssocial sciences10. No inequality12. Responsible consumption
PurposeThe purpose of this study is to determine which digital marketing strategies are preferred by Millennials and are effective in influencing their behavior. There is potential growth and value in using digital marketing aimed at Millennials, but the marketing strategies must be perceived positively by this online...
Covid-19 telah memaksa kita untuk meminimalisir kegiatan outdoor. Akibatnya, saat ini lebih banyak orang yang melakukan berbagai aktivitas secara online mulai dari kegiatan belajar, bekerja, berbelanja, dan lain- lain. Sebagai pemilik bisnis, kita harus bisa memanfaatkan kondisi tersebut. Permasalahan dalam pemasaran p...
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