Buscador de Tesis y publicaciones académicas

Longitudinal study of digital marketing strategies targeting Millennials

Katherine Taken Smith

PurposeThe purpose of this study is to determine which digital marketing strategies are preferred by Millennials and are effective in influencing their behavior. There is potential growth and value in using digital marketing aimed at Millennials, but the marketing strategies must be perceived positively by this online...

Marketing and Remodelling Businesses in Digital Economy

Eleonora Mihaela Constantinescu

In the current information society, the implementation of information technology and communication is an essential requirement, not only for increasing business competitiveness, but also for maintaining it on the market. Digital economy is based on electronic business support, and businesses are beginning to have an in...

"2026 Digital Marketing Trends for Hyderabad Businesses"

Sanbrains Seo

"As businesses increasingly shift online, the need for a reliable digital marketing company has become more important than ever. Hyderabad, being a fast-growing business and technology hub, is home to companies that compete fiercely for online attention."

The Influence of Digital Marketing Literacy on Entrepreneurship Behavior among Public University Students in Malaysia

Thennarasi Moorthy · Sheerad Sahid

Book Review "Digital and Social Media Marketing: Emerging Applications and Theoretical Development"

Hsuan Hsu

Economic evaluation of digital marketing management at the enterprise

Yuliia Tataryntseva · Oleksandr Pushkar · Olena Druhova · Svitlana Osypova · y 2 más

The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the...

La influencia del marketing digital y el crecimiento en ventas de organizaciones de comercio y servicios en Colombia

Bolívar Pérez, Yanira Fernanda

El mundo conoce el término Marketing Digital, no obstante, en las micro, pequeñas e incluso en las medianas organizaciones su implementación no ha sido lo esperado. De hecho, existe una brecha marcada entre este anterior grupo mencionado y las grandes organizaciones, quienes son las que hoy se fructifican de las bondad...

Дигитален маркетинг

Autoría no especificada

Дигитален маркетинг Целта на статията е да систематизира понятията, които се използват за описание на съвременните маркетингови решения. Бързото развитие на дигиталните технологии и тяхното използване както в оперативната дейност на фирмите, така и във взаимоотношенията им с клиентите, породиха много нови термини. Част...

Digital Marketing’s Effect on Middle East and North Africa (MENA) Banks’ Success: Unleashing the Economic Potential of the Internet

Robert Gharios · Bashar Abu Khalaf

One new factor driving the banking industry towards long-term, high-quality growth is digital marketing, which has arisen within the framework of the digital economy. The purpose of this research is to examine the effect of digital marketing on the financial results of MENA banks from 2010 to 2023. The research examine...

"Top Choice for 2026 \u2013 Best Digital Marketing Company in Hyderabad | Sanbrains"

Sanbrains Seo

"As we move into 2026, digital competition is stronger than ever. Businesses in Hyderabad are actively investing in strategic marketing solutions to improve visibility, generate qualified leads, and build long-term brand authority."