Buscador de Tesis y publicaciones académicas

The Impact of Digital Marketing Through the TikTok Application on Purchase Intent

Hasan Alhanatleh · Mahmoud Alghizzawi · Mohammad Habes · Khalaf Naser Tahat · y 1 más

Strategic and Operational Marketing in the Digital Era: A Sustainable Omnichannel Framework [comunicação oral]

Dieguez, Teresa · Rodrigues, Maria João · Brito, Manuela · Lobo, Carla Azevedo

This article explores the articulation between strategic and operational marketing in the digital Era, with a focus on sustainability and omnichannel/optichannel innovatio. [...]

Дигитален маркетинг

Autoría no especificada

Дигитален маркетинг Целта на статията е да систематизира понятията, които се използват за описание на съвременните маркетингови решения. Бързото развитие на дигиталните технологии и тяхното използване както в оперативната дейност на фирмите, така и във взаимоотношенията им с клиентите, породиха много нови термини. Част...

Digital Marketing’s Effect on Middle East and North Africa (MENA) Banks’ Success: Unleashing the Economic Potential of the Internet

Robert Gharios · Bashar Abu Khalaf

One new factor driving the banking industry towards long-term, high-quality growth is digital marketing, which has arisen within the framework of the digital economy. The purpose of this research is to examine the effect of digital marketing on the financial results of MENA banks from 2010 to 2023. The research examine...

Quantitative analysis of digital marketing and consumer behavior of Kazakhstanis in the digitalization Era

Ye. B. Otynbay · M. T. Davletova · V. V. Gerasimenko

In the context of rapid digitalization and the growing involvement of Kazakhstani consumers in the digital environment, studying the impact of digital marketing tools on consumer behavior becomes increasingly important. Interaction between brands and customers through e-mail newsletters, social media, loyalty programs,...

Penguatan UMKM Produk Herbal melalui Penerapan Proses Produk Halal dan Pemasaran Digital

Diah Agustina Prihastiwi · Erni Puji Astutik

The decades-old herbal products are one of the potentials owned by Trasan Village, Bandongan District, Magelang Regency. Because of the products’ perceived efficacy, their longevity is assured. The products have not received halal certification, thus one of the issues these businesses face is that marketing is still do...

PENGARUH PEMASARAN DIGITAL DAN CITRA MEREK TERHADAP MINAT BELI MAHASISWA UNIVERSITAS KRISNADWIPAYANA DI TOKOPEDIA

Agung Rizky Kautsar · Iwan Kurniawan Subagja

This research aims to find out whether influence between digital marketing and brand image on purchase interest. This research was conducted on economics Students faculty of 2019. The research sample and the sampling technique used purposive sampling. Data analysis uses multiple linear regression. The results of the an...

Capturing the consumer in a constant stream of content

Matt Gentile

The modern world of marketing demands an aggressive digital content strategy to fill the gaps between mass media ad campaigns. The most obvious way to expand the universe of opportunities to reach consumers with a branded message is through mobile and social media marketing. Effective marketing in the digital domain re...

ANALYSIS OF THE IMPACT OF DIGITAL MARKETING STRATEGIES IN INVESTIGATION ON ECONOMIC GROWTH

Cornellius Seno Adriano · Alifah Nur Rahmawati · Shandy Aditya · Sabo Hermawan · y 1 más

This study investigates the impact of digital marketing strategies within Indonesia’s burgeoning social commerce sector on national economic growth during 2020–2025. Indonesia, characterized by rapid digital transformation and a growing digital economy valued at USD 124 billion by 2025, faces challenges such as regiona...

Digitalisation’s Impact on Global Entrepreneurship and Marketing Strategies

null Olena Ptashchenko

Introduction: The global economic environment transforms entrepreneurship and marketing through digital innovations, which present businesses with new growth potentials and create substantial obstacles. Organisations must adapt business models to a swift economic transformation because society increasingly depends on d...