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null Selvy Kumala Sari · null Wahju Wulandari · null Survival Survival · null Dian Candra Dewi
A critical phase in the consumer decision making process is buying interest, which is frequently impacted by the marketing mix that the business uses. Through digital communication and word of mouth, successful marketing efforts raise brand recognition, develop a favorable brand image, and cultivate trust, all of which...
Muhammad Bahrul Ulum · Stephanie Ellenesia Saragih
The COVID-19 pandemic has become a new challenge for most societies worldwide, significantly impacting the economic sector. For this reason, online community empowerment is an alternative, given the rapid development of technology. This pandemic has pushed people to shift to digital technology, including the increasing...
covid-19; msmes; digital marketing; human rightseconomics and businesssocial sciences8. Economic growth
This study aims to analyze the impact of price, product quality, and digital marketing on the repurchase interest of the environmentally friendly detergent 'So Soft,' with customer loyalty as an intervening variable. The research was conducted in Sidoarjo District, Sidoarjo Regency, with respondents aged 17-45 years. T...
Product QualityRepurchase Intentioneconomics and businesssocial sciences
This study aims to examine the influence of entrepreneurial culture on the sustainable competitive performance of Micro, Small, and Medium Enterprises (MSMEs), with digital marketing capability as a moderating variable. The data were collected from 80 MSMEs in Semarang Regency and analyzed using Moderation Regression A...
Manuel D. RENGEL · Diego G. SUCONOTA · Ana E. MOSCOSO
La investigación tiene por objetivo establecer las ventajas del marketing digital a las empresas, este estudio es relevante por la implicancia que tiene esta herramienta digital en tiempos de COVID-19. La investigación es bibliográfica basada en artículos científicos. Se concluye que la pandemia trajo cambios en la pob...
Digital marketing is an umbrella term which describes any form of marketing that exists online. When selected and implemented appropriately, digital marketing can open new doors of opportunities for small and medium sized enterprises. By using digital channels enterprises can connect with their current and prospective...
Raniasa Putra · Arrahman Syafebri · Yuni Permatasari · Juliantina Juliantina · y 1 más
This community service program supports the SME “Ikan Giling Sukat” by enhancing product quality, innovation, and sales through training in production, business management, and digital marketing. The partner’s challenges include limited facilities (freezer, vacuum sealer), low worker skills, lack of product innovation,...
Auliya Shofi · Maryatul Aini · R. Muhammad Alif Nuurulloh · null Dian Eswin Wijayanti
The village of sotabar is one of the villages where the majority of its inhabitants work as fishermen so that some of the village people have a business using processed seafood. In the process of marketing, the village people have not made the most of the Internet media, due to the lack of facilities and information as...
The purpose of the study is to establish the manner in which experiential marketing has affected digital innovation and pay-later choices on Shoppe customers e-commerce customer loyalty. using quantitative methods and a method of non-probability sampling like simple random sampling with 100 samples. SEM (Stuctural Equa...
This study examines digital media in Islamic banking marketing. The type of research conducted is library research with a qualitative descriptive approach. The study results indicate that Islamic banks in Indonesia have transformed digitally by optimising various digital platforms such as Facebook, Twitter (X), Instagr...
Marketingmedia and communicationssocial sciencesDigital Media
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