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The article examines the evolution of the concept of digital leadership and assesses the key parameters of trends in its interpretation. Digital leadership practices in the field of human resource management are analyzed as a key aspect of HR marketing in the context of the digitalization of the economy. It is argued t...
The objective of this study was to ascertain the impact of word-of-mouth and internet marketing on Cake House customers' purchasing decisions. Pekanbaru souvenir shopping by Widya. The independent variables are digital marketing (X1) and word of mouth (X2), while the dependent variable is the purchase decision (Y). Thi...
Abstract In a postmodern society, technological advances have had a considerable impact on the development of media, most notably digital media. The unique properties and interactive capabilities of digital media have altered the dynamics of communication and have given rise to new applications that were not previously...
Liyushiana Liyushiana · Christina Indriani Sianipar
The rapid development of technology at this time so that the manual system has almost been completely abandoned. The development of this technology is also felt in marketing and distributing information about a tourist destination. Government organizations are no less affected by the rapid development of technology in...
The rise of digital distribution platforms is creating a range of opportunities for all types of media companies to expand their operations and their contacts with customers. Unfortunately, many media companies are approaching digital platforms as if they were just another place in which to make their offline product a...
Esta investigación analiza la influencia de las estrategias de marketing digital desarrolladas por Temu en el posicionamiento de la marca dentro del mercado estadounidense durante 2023. A partir de un enfoque cualitativo basado en el análisis de fuentes secundarias, se examinan las principales estrategias implementadas...
Business managementEstrategia de MarketingCompetencedigital marketing
This study aims to analyse the impact of new digital marketing strategies on attracting tourists and improving customer satisfaction in the hospitality sector, with a focus on hotels. The results indicate that the use of social media platforms such as Instagram and Facebook, online booking platforms such as Booking.com...
Tourist AttractionIndonesiaeconomics and businesssocial sciences
The purpose of the study is to analyse the impact of digitalization on the transformation of marketing in the service sector and to determine the role of digital technologies in enhancing the efficiency of interaction between enterprises and consumers. The methodology of the research is based on the application of gene...
The article explores the relevance and practical value of scenario analysis as a methodological tool for strategic planning in digital marketing, specifically within the B2C segment of e-commerce under conditions of technological turbulence and regulatory transformation. The study substantiates that the traditional lin...
In this digital age digital age, online shopping transactions have become a habit that has become ubiquitous It has mushroomed everywhere even almost all circles. Various generations are in fact already so familiar with online shopping transactions, not just shopping, but also selling online. shopping, but the way of s...
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