Buscador de Tesis y publicaciones académicas

Other 2025

Analysing the Impact OF New Digital Marketing Strategies on Attracting Tourists AND Improving Customer Satisfaction in the Hospitality Industry: Review Paper

Hussei, A. N. (Ahmed)

This study aims to analyse the impact of new digital marketing strategies on attracting tourists and improving customer satisfaction in the hospitality sector, with a focus on hotels. The results indicate that the use of social media platforms such as Instagram and Facebook, online booking platforms such as Booking.com...

Tourist Attraction Indonesia economics and business social sciences

• Scholarzest
• Indonesia
• English

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Publication 2026

Ethical Digital Marketing Theory

Prof. Dr. Yoesoep Edhie Rachmad, Ph.D, DBA

The rapid transformation of digital ecosystems has fundamentally reshaped the landscape of marketing practice, organizational communication, and consumer engagement. Over the past decade, the convergence of algorithmic targeting, big data analytics, artificial intelligence, and social media platforms has enabled unprec...

• OSF
• DOI: 10.17605/osf.io/fnjmb

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Artículo 2026 Acceso abierto Revisado por pares

Leveraging Strategic Management and Digital Marketing for Sustainable Competitive Advantage in Indonesia's Tourism Industry

Dian Sudiantini · Eteh Resa Asyifa · Debby CH Rende

This study investigates how strategic management and digital marketing integration creates sustainable competitive advantage in Indonesia's tourism industry. While digital technology adoption is widespread, the strategic alignment of digital initiatives with core business strategies remains underexamined in emerging ec...

economics and business social sciences

• Yayasan Dharma Indonesia Tercinta (Dinasti)
• DOI: 10.38035/dijemss.v7i4.6323

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Artículo 2025 Acceso abierto Revisado por pares

Pelatihan Budidaya Ikan Air Tawar dan Peluang Pemasaran

Rahmad Firdaus · Hermanto Hermanto · Fithriawan Nugroho · Cik Maryani · y 3 más

The freshwater fish farming and digital marketing training program for communities in Central Bangka Regency aims to improve participants' technical skills and marketing abilities to support the regional economy. This program is implemented through activities including theoretical learning about aquaculture, direct pra...

agriculture, forestry, and fisheries agricultural and veterinary sciences

• Universitas Muhammadiyah Palangkaraya
• DOI: 10.33084/pengabdianmu.v10i5.9198

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Artículo 2020 Acceso abierto Revisado por pares

La transformación del marketing minorista en la era digital

Hernán Ramón Toniut

Las incorporaciones de las nuevas tecnologías de la información y comunicación han transformado la forma en que vivimos, nos informamos, comunicamos, compramos, como nos relacionamos con otro etc. Este cambio han transofrmado las áreas funcionales de la organización, siendo el área de marketing una de ellas. ¿Cómo se h...

economics and business social sciences Economic history and conditions HC10-1085

• Universidad Nacional de La Pampa
• DOI: 10.19137/perspectivas-2022-v12n1a10

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Artículo 2019 Revisado por pares

ANALYZING THE USE OF HYPERLOCAL MARKETING OF STREET FOOD STARTUP BUSINESS IN MANADO

Aruan, Carina · Worang, Frederik G. · Saerang, Regina T.

Abstract: Nowadays, everything is practically inseparable from technology, and also includes the marketing process now became digital. There are several digital marketing strategies, and one of them is hyperlocal marketing strategy. Hyperlocal marketing can help the startup business to get an advantage by using the are...

economics and business social sciences

• Universitas Sam Ratulangi
• English

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Artículo 2023 Acceso abierto Revisado por pares

Overview of Digital Marketing Services

null Priyanka · null Vimmi Malhotra

Understanding the concept of digital marketing and the objective of the Internship is to understand the requirements of the client and develop the strategies according to the requirements to achieve the client’s objectives

engineering and technology

• Naksh Solutions
• English
• DOI: 10.48175/ijarsct-9219

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Conjunto de datos 2025 Acceso abierto

Trends and Impact of Digital Marketing on Consumer Engagement in Sustainable Business Based Fashion E-Commerce: A Bibliometric Approach

Riflah Adzahra , Afifah · Murniati, Murniati

Trends and Impact of Digital Marketing on Consumer Engagement in Sustainable Business Based Fashion E-Commerce: A Bibliometric Approach Data

economics and business social sciences Literature Review

• DOI: 10.17632/wmvd3b9cdp.1

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Conjunto de datos 2025 Acceso abierto

The Influence of Social Media Design, Promotion Tools, and Product Quality on Service Marketing Performance in the Digital Economy Data

Murniati, Murniati · Mathew , Brandon · Hidayah, Nurul

The Influence of Social Media Design, Promotion Tools, and Product Quality on Service Marketing Performance in the Digital Economy Data

Questionnaire economics and business social sciences

• DOI: 10.17632/tyh2hpg3h9.1

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Capítulo de libro 2022 Revisado por pares 5 citas

The Impact of Social Media and Digital Marketing on Consumer Behavior

Md. Ashrafuzzaman · A. S. M. Adib Hasan Rishat · Md. Sharif Hossain · Mohammad Tareq Alam

For the time being, people are becoming habitual on social media and digital marketing. This has changed the behaviour of the consumer and the strategies in which companies run their business. Social-media and digital marketing offer significant opportunities to organizations through lower costs, improved brand awarene...

media and communications social sciences 12. Responsible consumption

• IGI Global
• DOI: 10.4018/978-1-6684-4168-8.ch012

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