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Md. Ashrafuzzaman · A. S. M. Adib Hasan Rishat · Md. Sharif Hossain · Mohammad Tareq Alam
For the time being, people are becoming habitual on social media and digital marketing. This has changed the behaviour of the consumer and the strategies in which companies run their business. Social-media and digital marketing offer significant opportunities to organizations through lower costs, improved brand awarene...
media and communicationssocial sciences12. Responsible consumption
null Akhmad Mubadilah · null Haris Karyadi · null Evi Sirait · null Krisna Meidiyantoro B. · y 1 más
The purpose of this study is to analyze the impact of digital marketing strategies on the growth of startup businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches....
Fismayatni Cholifah · Usep Suhud · Doni Sugianto Sihotang · Rissa Hanny · y 1 más
This chapter examines the rapid expansion of Indonesia's Muslim fashion industry, which increasingly intersects with sustainability challenges and digital transformation. Despite growing interest in halal fashion and green marketing, existing studies remain fragmented and rarely integrate Islamic ethical principles, en...
Ni Kadek Nolla Hari Saputri · Ni Putu Bayu Widhi Antari
Warung Rujak Lebah One has great potential to become a culinary icon, but is constrained by the utilization of digital marketing. This research aims to find and implement the most appropriate online marketing strategy, so that products from small and medium enterprises (MSMEs) can be more widely recognized and integrat...
The article discusses the features of the functioning of digital marketing in the conditions of Industry 4.0. The influence of innovative technologies on the development of marketing is investigated. The main characteristics of digital marketing tools are described and the methods that are used to ensure communication...
null Ahmad Ashifuddin Aqham · null Laksamana Rajendra H.A.F · null Haris Ihsanil Huda · null Bagus Sudirman · y 1 más
UMKM have an important role in the Indonesian economy, but the biggest challenge they face is limited marketing and consumer reach. This research aims to analyze the use of digital marketing through social media as a marketing strategy in Kampoeng Jadoel UMKM . The research method used is descriptive qualitative with d...
This research examines the interplay between Business Intelligence tools and digital marketing strategy optimization, with a focus on the moderating role of customer orientation. Utilizing a quantitative research design, the study explores how BI tools enhance digital marketing strategies and how customer orientation a...
In the era of the fourth industrial revolution, there is a massive production of data resulting from different resources like connected devices, social media, search engines, etc. Without adapting the traditional Marketing tools to the digitalization era, the new client’s unstructured shopping process could not be easi...
9. Industry and infrastructureengineering and technology
In the age of digital technology, companies around the world have to adapt their strategies to the new requirements and expectations of their consumers. The Internet has revolutionized traditional means of marketing, being a key factor in globalization. A market sector with hundreds of years of tradition ,such as that...
Design product consists of color, shape, apperance and function that could be seen and felt by consumers. Digital marketing is one of the marketing methods used by companies to promote its products. This study aims to determine the effect of Design product and Digital marketing on the Interest in buying a physical albu...
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