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In the age of digital technology, companies around the world have to adapt their strategies to the new requirements and expectations of their consumers. The Internet has revolutionized traditional means of marketing, being a key factor in globalization. A market sector with hundreds of years of tradition ,such as that...
Design product consists of color, shape, apperance and function that could be seen and felt by consumers. Digital marketing is one of the marketing methods used by companies to promote its products. This study aims to determine the effect of Design product and Digital marketing on the Interest in buying a physical albu...
No âmbito do mestrado em Marketing Digital do ISCAP, foi elaborado o presente relatório, que tem por objetivo, relatar e aprofundar as várias atividades realizadas ao longo do estágio curricular. O mesmo decorreu na WDMI, uma empresa de distribuição de material informático, tendo a duração de 400 horas, realizadas entr...
In today’s society, modern technology plays a key role in initiating and developing strong relationships with tourists and media throughout a variety of channels while posting qualitative content that can easily attract and engage new tourists. As a result, it is essential for every business and organization to maintai...
Penelitian ini bertujuan untuk menganalisis strategi peningkatan jangkauan pasar melalui penguatan branding dan penerapan digital marketing dengan menggunakan pendekatan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dan analisis SWOT. Di era transformasi digital, perusahaan dituntut untuk membangun ident...
The rapid growth of digital technology and social media has revolutionized the way businesses engage with customers, offering new opportunities for marketing, communication, and sales promotion. While large enterprises have embraced these tools effectively, the informal sector, particularly street vendors, has only rec...
In today’s fast-changing digital world, marketing is no longer only about selling products. It is also about telling stories, sharing values, and connecting with people in meaningful ways. This paper explores how culture and creativity work together in digital marketing to improve audience engagement. Culture refers to...
The purpose of writing paper on “Digital Strategies: Compatibility Issues in Emerging Markets” is to understand how well the new age marketing techniques are compatible with emerging markets to reach the ever-growing digital consumer base. Currently, we all are living at the edges of various digital touch points, and m...
economics and businesssocial sciences12. Responsible consumption
This research was conducted with the aim of identifying and analyzing factors that influence purchase intentions in the beverage business. In this case, the object of this research is people in the city of Batam who know about the beverage business and have the intention to buy beverage business products. The independe...
Content marketing, as one of the most innovative forms of digital marketing, was introduced in the business sector at the beginning of the 21st century, yet, in recent years, with a vast increase in the needs of Internet users and the influence of social networks, it has become an integral part of business development....
Lietuva (Lithuania)Muziejai / MuseumsKomunikacija / Communication
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