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The rapid growth of information and communication technology in the era of the industrial revolution 4.0 has resulted in many changes in the business sector, one of which is in the field of marketing. However, there are still many MSMEs who have not been able to promote their products digitally, their marketing is stil...
Sudarsono, Sudarsono · Syam, Andi Faisal · Kiyai, Sefya · Limonu, Ferdinand · y 2 más
This study aims to explore content marketing that is used effectively by MSMEs in order to build brand trust in Gorontalo. Understanding the relationship between content strategy and consumer perception, provides practical and theoretical contributions related to digital marketing strategies. This study uses a descript...
economics and businesssocial sciencesCustomer EngagementBrand Trust
The topic of my thesis was tourism marketing and its development. The company whose existing marketing plan and activities I set out to improve was Rovaniemi Insiders, a platform company in Rovaniemi that markets various tourism services. The purpose of the thesis was to provide the company with tools and methods for d...
In today’s society, modern technology plays a key role in initiating and developing strong relationships with tourists and media throughout a variety of channels while posting qualitative content that can easily attract and engage new tourists. As a result, it is essential for every business and organization to maintai...
social networksdestination marketingeconomics and businesssocial sciences
In light of shifting consumer tastes and prevailing business trends, this analysis examines McDonald's digital marketing techniques' evolutionary path. It offers a thorough examination of the idea of digital marketing, highlighting its significance in the fast-food industry, the strategies used by McDonald's and its ma...
2. Zero hungerfast foodsocial mediasocial sciences
Purpose The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments. Design/methodology/approach This area has received little attention in academic literature while considerable amount of research exists surrounding the marketing and sales...
Digitalni marketing danas je jedan od najraširenijih oblika marketinga. Uslijed društvenih promjena kao i promjena trendova koji se danas sve brže mijenjaju, digitalni marketing zauzeo je velik udio marketinškog tržišta. Digitalni marketing obuhvaća korištenje svih digitalnih komunikacijskih kanala - od Interneta, digi...
Društvene znanostinewsletterCRMdigitalni marketing
Abstract. Digital marketing is currently one of the most popular Marketing media to support various activities. The goal is to use advertising to promote and sell products through the internet and social media. Miracle Mates is a stretch wear brand concept that was founded in 2014. To strengthen the Marketing activitie...
Suratman Suratman · Tengku Putri Lindung Bulan · Rahmi Meutia · Muhammad Ridwan Verinanda
Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi retensi konsumen pada desa wisata di Kota Langsa. Fokus utama penelitian ini adalah pada digital marketing, experiential marketing, dan sertifikasi halal sebagai variabel yang diduga berperan dalam mendorong kunjungan ulang wisatawan. Ketiga varia...
The provision of digital marketing training to SMEs (Small and Medium-sized Enterprises) perceived as technologically lagging often simplifies the complexity of marketing. The focus on technology operation sometimes neglects crucial aspects of more substantial marketing. Through literature review, this paper attempts t...
medical and health sciencesclinical medicineeconomics and businesssocial sciences
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