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This study examines the marketing practices of private pool resort Micro, Small, and Medium Enterprises (MSMEs) in response to increasing competition and resource constraints. Specifically, it aims to identify prevailing traditional and digital marketing strategies, evaluate renters’ perceptions pertaining to their inf...
The rapid expansion of digital technology and the internet has significantly altered consumerbehavior worldwide. Bihar, a state with a growing internet user base, has witnessed a surge inonline shopping. This research paper examines consumer behavior towards online shopping inBihar from a digital marketing perspective....
Imron Natsir · Sulaiman Efendi Siregar · Eny Triastuti · null Parmini · y 1 más
The purpose of this study is to determine the effectiveness of digital marketing strategies for halal products in improving branding of sharia businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and report...
null Princessa Sissy · null Maharani Aisadira · null Dyta Khairani · null Fadhila Syahda · y 1 más
Penelitian ini bertujuan menganalisis pengaruh dari strategi marketing digital melalui program Shopee Affiliate terhadap minat beli pelajar pada jurusan Sistem Informasi di Institut Teknologi Sepuluh Nopember (ITS). Marketing digital telah menjadi aspek integral dalam era e-commerce yang berkembang pesat, dan program a...
Based on the problems faced by UMKM Catering in the Kepanjen Kidul sub-district, Blitar City, it is necessary to have training in digital marketing strategies and product brand recognition so that they are known in a wider market. The method used in this service is to provide solutions to MSME catering problems, includ...
Adriana M. Noyola-Medina · Sandra Y. Pinzón-Castro · Gonzalo Maldonado-Guzmán
Today, companies are under enormous pressure to innovate (Steinhoff & Trommosdorff, 2013) due to rapid technological evolution, reduced product life cycles and globalized markets (Rovira & Tolstoy, 2016), coupled with the fact that the user is increasingly interactive with digital media, which emphasizes the fact that...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
This study examines the impact of digitalization on management practices and marketing strategies of Ukrainian companies. It analyzes the current state of implementation of cloud solutions, artificial intelligence tools, and data analytics platforms in the e-commerce, fintech, and IT services sectors. Six categories of...
Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSME...
economics and businesssocial sciences8. Economic growth
Based on the formulation of the problem in this study is whether Digital Marketing has an effect on sales of Nagoya Donuts in Padang City, does Traditional Marketing affect sales of Nagoya Donuts in Padang City and does Word Of Mouth (WOM) affect sales of Nagoya Donuts in Padang City. This type of research uses quantit...
Cappelli (2001) refere que o facto de nos últimos anos o mercado de trabalho se ter tornado ilimitado pela geografia, fez com que a gestão dos Recursos Humanos precisasse de ser remodelada para se assemelhar mais à função de Marketing. Atualmente os candidatos precisam de ser visualizados na mesma perspetiva que os cli...
Marketing Digitaleconomics and businesssocial sciencesRecrutamento
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