Buscador de Tesis y publicaciones académicas

Role of Digital Marketing Strategies in Enhancing Customer Engagement and Brand Loyalty: A Study of E-Commerce Platforms

Armein Sjuhary Rowi · Muhammad Aria Wahyudi · Teddy Oswari · Bambang Purwoko

This study examines the role of digital marketing strategies in enhancing customer engagement and brand loyalty on e-commerce platforms, emphasizing the mediating effects of trust and perceived value. Using survey data from 400 e-commerce users, the results reveal that personalized, relevant, and frequent marketing eff...

Peningkatan Keterampilan Bisnis Pelaku UMKM Handycraft melalui Pelatihan Digital Marketing dan Keuangan

Fandi Fatoni · Anang Kistyanto · Ulil Hatono · R. A Sista Paramita · y 1 más

This Community Service activity targets productive community groups, namely handicraft MSMEs, Kapas District, Bojonegoro Regency. Based on the results of problem identification, it is known that the priority problems are 1) integrated digital marketing and 2) financial literacy. The training implementation method uses...

Security in Digital Marketing

Albérico Travassos Rosário

Digital marketing presents both challenges and opportunities when it comes to security. As more and more customer data is collected and stored digitally, the potential for sensitive information to fall into the wrong hands increases. Digital marketing also offers opportunities for improved security. Implementing two-fa...

Pemanfaatan Youtube sebagai Media Pemasaran Digital Produk Sarung Tenun UMKM Desa Wirun, Sukoharjo

Wedhowerti Wedhowerti · Epata Puji Astuti · Tatang Iskarna · Gabriel Fajar Sasmita Aji · y 1 más

MSME in Wirun, Mojolaban, Sukoharjo produces high-quality products of woven sarong. However, this product marketing has not reached a wider scope. This problem is mainly due to the unavailability of a digital marketing system. Departing from this fact, the English Letters Department of Universitas Sanata Dharma designe...

Types, placement platforms and trends in the contextual advertising as a marketing tool in the digitalization conditions

N. V. Borovskikh

The relevance of the research is due to the fact that in the context of information technology development and transformation of the marketing complex contextual advertising continues to be one of the main elements of digital marketing communications of enterprises. The aims are to analyze the types of contextual adver...

INFLUENCIAS Y FACTORES DEL MARKETING DIGITAL EN EL SECTOR EDUCATIVO

Jimenez Garcia, Noelia

El marketing digital desempeña un papel de gran importancia en la sociedad, es una herramienta utilizada en las empresas como modelo de gestión, con el propósito de mejorar los servicios que prestan. La importancia de la globalización y su impacto en diversos ámbitos ha transformado la forma en que las organizaciones i...

Digital Marketing Activities, Digital Personal Branding, and Purchase Intention for Luxury Makeup: A Mediation Analysis

Ni Putu Anggi Trusiana Maherliza · Desak Made Febri Purnama Sari

Background: The rapid development of digital marketing, especially through social media, has changed consumer behavior in seeking information and making purchase decisions. Activities such as influencer marketing engagement, user-generated content (UGC), and viral beauty trends are the main strategies in promoting prod...

THE ROLE OF DIGITAL MARKETING STRATEGIES IN INCREASING THE BRAND CAPITAL OF TOURISM ENTERPRISES

Zufarov Akmal Gulamiddinovich

Abstract. It is widely acknowledged that digital marketing strategies can facilitate the enhancement ofbrand capital among tourism enterprises, particularly due to their growing exposure to the digital transformationenvironment compared with traditional marketing approaches. This study examines the effectiveness of mul...

Impact of Digital Marketing on Rural Marketing - Opportunities And Challenges

Chandan U A · Veershetty G Rathod

Exploring the Impact of Artificial Intelligence on Customer Experience Personalization and Marketing Strategy Optimization in Digital Marketing: An Empirical Analysis.

Daniel Owusu-Mensah · Philip Adu Sarfo · Gideon Appiah Kusi

This study explores the transformative role of Artificial Intelligence (AI) in enhancing customer experience personalization (CEP) and optimizing marketing strategies (MSO) within digital marketing environments. Grounded in the Technology Acceptance Model (TAM), the research incorporates ethical and privacy concerns (E...