Buscador de Tesis y publicaciones académicas

Innovative marketing solutions in the system of ensuring the competitiveness of food industry enterprises

H.M. Tarasiuk · V.S. Ishchenko

The article examines the essence of innovative marketing solutions as a strategic tool for ensuring the competitiveness of food industry enterprises in the context of digital economic transformation, increasing competition, wartime risks, and changing consumer behavior. It is substantiated that modern food industry ent...

Adoption of Marketing Strategies in Online Tutoring: A Systematic Literature Review

Clapano, Mary Grace P

Aims: This study aims to investigate the adoption of service marketing strategies in online tutoring. Study Design: The study employs a systematic review methodology to synthesize global research on the adoption of marketing approaches in freelance online education. Place and Duration of Study: The review encompasses s...

Digital Tourism as a Digital Marketing Strategy for Blockbuster Museum Surabaya Tourism Destinations

Autoría no especificada

The Impact of Digital Marketing on Tourism in Albania

Blerim Kola · Jehona Gjermizi · Ikbale Tepelena

The purpose of this article is to evaluate the impact of digital marketing in the Albanian tourism sector. Regardless of the fact that the effects of this form of marketing have been noticed for years in the Albanian tourism sector, since we have a significant increase in foreign tourists who are choosing to visit the...

THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM-RELATED BUSINESSES IN UZBEKISTAN

Akmaljon Odilov

The paper examines the potential of digital marketing as an instrument for improving the economicdevelopment of tourism-related businesses in Uzbekistan. With the rapid digitalisation of the economy, moreand more tourism companies are switching from conventional marketing approaches to innovative technologiesin order t...

Transformation of the branding concept as a result of digital marketing development

Diana FAYVISHENKO · Oksana MELNICHENKO · DMYTRO YATSIUK

The global transformatio of lifestyle into online has led to a number of things that appeared to be, such as digital marketing and digital branding. Using all the available branding tools, companies need to transfer it online without losing all the potential, which is extremely important. The purpose of this article is...

The Role of E-Marketing in Social Enterprises

Siti Rufizah Nalu · Amirul Edran Eduan · Siti Noorjannah Abd Halim

This paper focused on the role of e-marketing in social enterprises that would help to advertise this field to publics. The advancement of the technology nowadays has help improve any businesses and organizations to reach their target customers. For instance, the digital marketing such as ecommerce and social media ver...

Marketing strategy of digital marketing agency "Degordian"

Vukobrat, Tesa

The purpose of this thesis is to describe the specific features of marketing strategy in digital agencies, which will be show in the form of a case study on Degordian agency for digital marketing. The thesis starts of by defining what is a marketing strategy using theoretical secondary sources and continues on by showc...

Sport digital marketing and social media

Aaron C.T. Smith · Constantino Stavros · James Skinner · Andrea N. Geurin · y 1 más

Impact of the Digital Marketing Strategies on Consumer Decision Making the Mediating Role of Perceived Trust in Marketing

Ahmer Ali · Sher Zaman · Muhammad Hamza · Abid Hussain Nawaz

The effect of digital marketing strategies on consumer decision-making: The mediating role of perceived trust is proposed as the title of this work. The use of personalized advertisement, social media as well as data analysis as a tool for promoting the message has become vital in the aspect of shaping consumer choice...