Buscador de Tesis y publicaciones académicas

Marketing Strategies and the Digital Competitive Advantage of Small and Medium Enterprises

Autoría no especificada

Pengaruh Digital Marketing Dan Sertifikasi Halal Produk Terhadap Keputusan Pembelian Masyarakat Pada Usaha Ilhamumtaza Jambi

null Ade Dea Novita · null Agustina Mutia · null Awal Habibah

The high promotional costs of marketing products on social media are a problem for business actors. That way, business actors can market their products directly to the field. This is the background to research entitled The Influence of Digital Marketing and Halal Product Certification on People's Purchasing Decisions f...

Impact of the Digital Marketing Strategies on Consumer Decision Making the Mediating Role of Perceived Trust in Marketing

Ahmer Ali · Sher Zaman · Muhammad Hamza · Abid Hussain Nawaz

The effect of digital marketing strategies on consumer decision-making: The mediating role of perceived trust is proposed as the title of this work. The use of personalized advertisement, social media as well as data analysis as a tool for promoting the message has become vital in the aspect of shaping consumer choice...

Pandemic Era: Application of Digital Marketing Strategy for Content Marketing-Based Micro, Small and Medium Enterprise to Increase Sales

Rina Susanti · Lidya Ananda

Digital and Social Media Marketing for Sustainable Agritourism

Raymond Mapuranga · Sharon Chisango · Desderio Chavunduka

Competencias Marketing Digital

Marco, Ordaz

Las competencias de la logística del marketing

The Impact of Short-Video Marketing on Consumer Preferences for Beauty Products

Ruiyang Li

In recent years, social media has changed consumer behavior and digital marketing in many ways, especially in the beauty industry. Short-video platforms such as TikTok, Instagram Reels, and Douyin have become important spaces for product promotion and consumer engagement. This paper looks at how short-video marketing i...

Redesign of Packaging and Marketing as An Attraction of “Dumbek” In Improving the Economy of Community Enterprises in Kesamben Village, Plumpang District, Tuban Regency

Putra Perdana · null M. Taufiq · Riko Setya Wijaya · Lailita Sukma V Iguna · y 1 más

Redesigning product packaging and marketing is an important part of the business process of producing products, especially food and beverages. Packaging and marketing are also related to achieving planned sales targets. Good packaging can attract potential buyers to decide whether to buy or not. The concept and applica...

A Bibliometric Analysis of Marketing 4.0 Literature

Suman Kamal Parajuli

Marketing 4.0 reflects a shift in marketing practices driven by digital technologies. Understanding the academic contributions to this field through bibliometric analysis helps track its evolution and highlights key areas such as AI, big data, and consumer behavior. A systematic literature review was conducted, analyzi...

A Comparative Analysis of Traditional and Modern Marketing Strategies on Consumer Purchase Decisions in the Indian Skin Care Industry

Pushkar Som

The skincare industry in India has witnessed rapid growth driven by increased consumer awareness of skin health and aesthetics. This study investigates the comparative impact of traditional and modern marketing strategies on consumer purchase decisions within this industry. Traditional methods, such as television and p...