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Tämä laadullinen tutkimus arvioi markkinoinnin strategista päätöksentekoa, liittyen perinteiseen painettuun ja modernimpaan digitaaliseen markkinointiin. Tutkimus toteutettiin Pohjanmaan alueella, kaupan, palveluiden, matkailun ja julkishallinnon toimialoilla toimivissa yrityksissä. Oikean tasapainon löytäminen analogi...
customer relationship managementsustainable developmentprinted productseconomics and business
A indústria da moda é um ambiente altamente dinâmico e visual. Portugal tem vindo a emergir como um polo de criatividade e inovação nesta indústria, e muitas marcas nacionais estão a investir em estratégias de content marketing para conquistar a atenção de um público global. Num cenário cada vez mais digital, tornam-se...
Decis?o de compraFacebookDecisão de compraeconomics and business
In the ever-evolving digital era, marketing is undergoing significant changes. Rapid developments in the world of marketing demand a deep understanding of effective methods in reaching the target market. The purpose of this research is to compare how influencer marketing and traditional marketing strategies can influen...
Influencer marketing has emerged as one of the most powerful digital marketing strategies. Social media personalities in the fashion industry play a crucial role in shaping how consumers discover brands, assess products, and make purchase decisions. The rapid growth of social media platforms has enabled fashion influen...
AI has been used in a variety of industries to help brand to enhance brand construction and marketing. But confused by the AI’s powerful analysis and collection ability, the brand easily ignores the center of marketing: the customer. It’s necessary to consider the role of AI in digital marketing. Adidas is a typical ca...
Sunita Vaibhav Gujar · A. Karuppannan · M. Maheswari · Saurabh Chandra · y 1 más
This chapter discusses the need for agile online marketing techniques to support rapid growth in the mechanical product industry, addressing the limitations of traditional marketing strategies in the fast-paced digital landscape, focusing on adaptation, customer-centric thinking, and fact-based decision-making. Agile m...
industrial biotechnologyengineering and technology
This thesis aims to develop a business plan for a digital marketing agency called “Maddness Marketing”, specialising in short-form content marketing and advertisements like TikTok, YouTube shorts and Instagram reels for real estate agencies. In the literature review, research will be conducted to learn more about this...
Social mediaDigital marketing agencyOnline businessTikTok
Masterson, Rosalind · Phillips, Nichola · Pickton, David W.
This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice. Recognizing the import...
Marketing4. Educationeconomics and businesssocial sciences
As digital marketing has been constantly evolving, a new phase known as Marketing 5.0 has appeared with human-mimicking technologies, including AI, VR, and AR. Marketing 5.0 increases the trust of the consumer by improving emotional involvement, which, as businesses deliver a personalized seamless experience to their c...
Digital marketing communication involves the strategic use of various online channels and platforms to convey messages, promote products or services, and engage with target audiences. This multifaceted approach includes strategies such as search engine optimization (SEO), content marketing, social media marketing, emai...
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