Buscador de Tesis y publicaciones académicas

INTEGRATED INTERNET MARKETING AS A COMPONENT OF THE DIGITAL STRATEGY OF TRADE ENTERPRISES

Olena Ptashchenko · Serhiy Kyrylenko · Оlena Shersheniuk

The article reveals the theoretical and applied principles of the formation of integrated Internet marketing as a key component of the digital strategy of trade enterprises. It is substantiated that in the conditions of increasing competition, digitalization of business processes and changes in consumer behavior, it is...

The Role of Agile Digital Marketing in Achieving Marketing Excellence: A Study of Cellular Companies Customers in Syria

Mohamed Algharib · Ghada Bakaya

This study presents a field study based on the descriptive analytical approach, to determine the extent of achieving marketing excellence in cellular communications companies based on the application of agile digital marketing from the point of view of its customers to determine the dimensions of agile digital marketin...

Cyberpsychology and digital marketing: the new frontier for effective social media marketing?

Linda K. Kaye · Laura C. Joyner

Marketing as Surveillance: Assembling consumers as brands.

Jason Pridmore and David Lyon

Value Creation Through Digital Content: Informative Value

Agata Krowinska

Investigación para implementar un servicio de marketing digital en una empresa de artes gráficas en Santiago de Cali

Bolaños Montoya, Jhon Hamilton · Bravo Realpe, Fabio Andrés

En la siguiente tesis de grado se realizó una investigación de mercados a la industria gráfica, con el objetivo Investigar con el mercado la opción de implementar un nuevo servicio de marketing digital en la empresa O´Gráficas Impresores S.A.S. para ampliar su portafolio de negocios. Por otra parte, se desarrollo es to...

THE EFFECTIVENESS OF DIGITAL MARKETING IN INCREASING THE MARKETING OF LEGENDAR CRACKERS PRODUCTS IN SAWANGAN

Herliana Rizki Yati · Saryadi Saryadi

DIGITAL MARKETING IN FASHION INDUSTRY TRANSITION FROM MCDONALDIZATION AND NEFLIXIZATION TO STITCHFIXIZATION

Jaebeom Suh · Taehyun Suh

EFEKTIVITAS KOMUNIKASI PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT KONSUMER DENGAN DIMODERASI DIGITAL MARKETING PADA BRI KANTOR CABANG TANJUNG KARANG

Eko Jayaputra · Kurniawati Kurniawati · Taufani C Kurniatun

This study aims to analyze the effectiveness of marketing communication and service quality on consumer credit decision-making, with digital marketing as a moderating variable at BRI Tanjung Karang Branch. The population of this study consists of consumers who utilize credit services at BRI Tanjung Karang Branch. The s...

Transformation of marketing communications in the tourism industry in the context of digitalization

Madina Magomedova · Temirlan Salimhanov

The relevance of the study due to the fact that at the current stage of development, there are fundamental changes in the nature of marketing activities in the tourism industry, caused by the digital transformation of the economy and the development of digital marketing. The object of this research are the processes of...