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Seelam Manaswini Reddy · Gudivada Jyothi · Mohd Azhar
This chapter highlights digital marketing with special reference to wholesalers and retailers marketing specifically moving from website or email marketing to advanced marketing using artificial intelligence. They also discuss how such new technologies as AI, data analytics can be applied in a community. of electronic...
4. Educationeconomics and businesssocial sciences12. Responsible consumption
Iqbal Ramadhani Mukhlis · Robiah Al Adawiyah · Laely Aghe Africa · Diah Ekaningtyas · y 3 más
Micro, Small and Medium Enterprises (MSMEs) are an important sector in driving the Indonesian economy. The development and improvement of the MSME sector is also important to continue to strive for, one of which is through optimizing marketing strategies that are adapted to current technological and information develop...
basic medicinemedical and health sciences9. Industry and infrastructure8. Economic growth
In the age of digital technology, companies around the world have to adapt their strategies to the new requirements and expectations of their consumers. The Internet has revolutionized traditional means of marketing, being a key factor in globalization. A market sector with hundreds of years of tradition ,such as that...
HB1-3840Economics as a scienceeconomics and businesssocial sciences
This study investigates the comparative effectiveness of traditional and digital marketing strategies within the rapidly evolving e-commerce landscape. Employing a mixed-method approach, it analyzes consumer perceptions, engagement, and purchase behavior through surveys, interviews, and secondary data from diverse indu...
Penelitian ini bertujuan untuk mengetahui peran digital marketing dan inovasi produk dalam meningkatkan keputusan pembelian konsumen. Sampel sebanyak 100 responden. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik non-probability sampling yaitu teknik incidental sampling. Penelitian ini menggunakan ska...
Fatos Ukaj · Vehbi Ramaj · Shaqir Elezaj · Rajan Arapi · y 1 más
Marketing remains a challenging activity for enterprises, including manufacturing firms in Kosovo. Social media has become a crucial tool for influencing consumer behavior, shaping perceptions of product quality, and building trust. This study evaluates how social media marketing strategies impact purchasing decisions...
This study explores the integration of digital marketing strategies with financial performance metrics to enhance profitability across competitive market sectors. As businesses face increasing challenges from dynamic market conditions, consumer behavior shifts, and technological advancements, aligning marketing innovat...
The Swastika Karya Abadi Micro Business Unit (UMK), focusing on basic food trade in West Kalimantan, has been running for 5 years with conventional marketing. However, the product marketing method used by partners is still relatively passive because they only wait for buyers to come to the sales location. This article...
The following thesis was conducted for Ninja Stars startup company, based in Madrid, Spain. Ninja mails offers an all new professional online service, which allows finding the email address of any person from any company by only knowing the name of the desired recipient and the recipient’s company. In the thesis the au...
4. Educationsocial mediae-maileconomics and business
This thesis consists of three parts: the project that was developed for the real customer according to the background studies, detailed product creation process and research that showcases effectiveness of the developed product. Main goal of the thesis work is to learn how the user experience design may improve marketi...
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