Buscador de Tesis y publicaciones académicas

EXPLORING THE MACRO-ENVIRONMENTAL FORCES SHAPING FASHION INFLUENCER MARKETING: INSIGHTS FROM A PESTLE ANALYSIS

Archana Tiwari · Audhesh Kumar

Influencer marketing has emerged as one of the most powerful digital marketing strategies. Social media personalities in the fashion industry play a crucial role in shaping how consumers discover brands, assess products, and make purchase decisions. The rapid growth of social media platforms has enabled fashion influen...

The importance of digital marketing in the customer relationship management process

Milan Kocić · Katarina Radaković

In the contemporary economic environment one of the fastest growing areas is the development of information and communication technologies. Implications of this process can be seen in almost all areas, among which there are also marketing theory and practice. For many companies the use of digital marketing concept is a...

Internet Marketing Current Toward Trends Online Shopping

Priti Pal · Pankaj Lalwani

Internet marketing has transformed the global business environment by enabling companies to reach consumers through digital platforms. The rapid growth of online shopping (e-commerce) is closely linked to advancements in digital marketing strategies such as social media marketing, search engine optimization (SEO), and...

Estratégia digital de marketing de conteúdos : estudo de caso "Nestlé Cozinhar"

Monteiro, Marta Ventura Lourenço Morais

O marketing de conteúdos não é algo novo mas tem vindo, nos últimos anos, a ganhar especial relevância por parte de muitas empresas que pretendem criar e distribuir conteúdo valioso e relevante para um público-alvo específico. Num mundo tão competitivo, os consumidores estão cada vez menos recetivos a mensagens publici...

Value Creation Through Digital Content: Social Value

Jasmiina Milne

DIGITALNI MARKETING U TELEKOM INDUSTRIJI - primjer HT Mostar

Leko, Ornela · Topić Stipić, Davorka

Digital marketing differs in many ways from traditional marketing, and recently investments into digital marketing have exceeded investments into traditional marketing. Influence of social networks rapidly grows and goes beyond traditional communication channels. Social networks have become very important for successfu...

The effect of digital marketing on organizational agility of SACCOs in Meru Town

Daniel Kingori Nderitu

Savings and Credit Cooperative Organizations (SACCOs) are vital drivers of economic growth in the country. SACCOs provide financial services, including deposits, loans, savings accounts, money transfers, insurance, and payment services. Even though digital media exists to improve the flexibility and the speed of busine...

DIGITAL MARKETING ACTIVITY: THEORETICAL, METHODOLOGICAL AND PRACTICAL ASPECTS

Alla Riabchyk

PENGARUH INFLUENCER SOCIAL MEDIA DAN CONTENT MARKETING TERHADAP MINAT BELI GENERASI Z DI KOTA PALOPO

Rudi Rudi · Muhammad Ikbal · Hapid Hapid

Introduction: The advancement of digital technology has transformed the marketing landscape, particularly in reaching Generation Z, who have grown up within the social media ecosystem. Influencer and content marketing have become increasingly popular strategies, as they are believed to shape opinions and drive purchase...

Social Media Marketing Strategies and Customer Engagement Effects on Purchase Intention in Online Business

Gatot Wijayanto · Andriya Risdwiyanto · Rochimah Imawati · Ade Onny Siagian

The rapid expansion of digital platforms has transformed social media into a strategic marketing channel that significantly influences consumer behavior in online business environments. This study examines the relationship between social media marketing strategies and purchase intention, with customer engagement acting...