Buscador de Tesis y publicaciones académicas

IMPLICATIONS OF MARKETING DIGITALIZATION ON THE EFFECTIVENESS AND EFFICIENCY OF MARKETING COSTS IN PAMEKASAN MSMES

Fadali Rahman · Syindina Anansyah Fitriani · Siti Aisyah Legenda · Nur Alvian Firmansyah · y 1 más

Based on the background of the problem, it can be seen that the objectives of this study are: 1) To determine the implications of the implementation of digital marketing on the effectiveness and efficiency of marketing costs for MSMEs in Pamekasan Regency; 2). To determine the challenges faced by MSMEs in carrying out...

IMPORTANCE OF CONTENT MARKETING IN BUILDING ONLINE BRANDS A STUDY ON DIGITAL STRATEGIES FOR ONLINE BRAND AWARENESS AND ENGAGEMENT

null Dr. Md. Mazharunnisa · null M. Durga Bhavani · null Amita John Viswas · null Ballari Veera Venkatesh · y 2 más

In the digital age, content marketing has become a crucial strategy for establishing and sustaining online brands. Unlike traditional advertising, content marketing focuses on creating and sharing valuable, relevant, and consistent content to attract. Theoretical and practical importance of content marketing for improv...

Analisis Data Mining Strategi Digital Marketing terhadap Keputusan Pembelian Mahasiswa

Fiqih Satria

New forms of digital marketing research

Autoría no especificada

Estratégias de Marketing Digital nas Lojas Tavares

Lopes, Andreia do Carmo Ferreira

With the aim of obtaining a Master’s Degree in Marketing from the School of Technology and Management of Viseu, this internship report was prepared. The main purpose was to apply the knowledge acquired throughout the master’s program and put it into practice in a real working context. The student had the opportunity to...

Marketing societal e marketing social: uma visão empresarial

Spers, Eduardo Eugênio

PELUANG BISNIS DIGITAL MELALUI AFFILIATE MARKETING DALAM PERSPEKTIF EKONOMI SYARIAH

Ita Marianingsih · M. Ilham Zainullah · Wildatun Musyarrofah

Affiliate marketing has emerged as a digital business model that offers significant opportunities to expand market reach and increase revenue through performance-based partnerships. In Indonesia, with the largest Muslim population, affiliate marketing, especially related to halal products, has great potential to grow,...

Relatório de estágio na Modarte: comunicação digital e e-commerce

Nóvoa, Guilherme José Ferreira

O presente relatório de estágio foi elaborado no âmbito do Mestrado em Marketing e Comunicação Digital e descreve as atividades desenvolvidas na empresa Modarte, distribuidora oficial das marcas Samsonite, American Tourister e TUMI em Portugal. O estágio, com duração de setecentas e setenta horas, teve como principal o...

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

Kemp, April · McDougal, Elizabeth Randon · Syrdal, Holly

Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educator...

Comprehensive marketing management for competitive advantage

Herlin Widasiwi Setianingrum · Tri Widyastuti · Safrezi Fitra

Marketing management is a fundamental aspect of the business world that plays a role in designing, implementing, and evaluating marketing strategies to achieve competitive advantage. This process involves analyzing consumer needs and wants, market segmentation, product positioning, and developing an effective marketing...