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This research aims to evaluate the impact of digital marketing orientation (DMO) on hotel marketing performance enhancement. Based on data collected from a sample of 164 hotels in Bosnia and Herzegovina, Croatia, Serbia, and Montenegro, using the structural equation modeling (SEM), digital marketing has orientation on...
hotel performancemediationmarketing programcreativity
Tujuan dilakukanya kegiatan pengabdian kepada masyarakat ini dengan tema Pelatihan Pemasaran dan Digital Marketing Inovasi Batik Mangrove di Desa Tanjung Rejo Kabupaten Deli Serdang adalah untuk memberikan pengetahuan mengenai digital marketing serta pelatihan penerapan digital marketing. Metode yang di gunakan dalam p...
The digitalisation of the economy has significantly transformed marketing theory and practice, leading to the rapid development of digital marketing as a set of tools, channels, platforms, and technologies for customer interaction. However, the growing complexity of digital environments, the increasing role of data, an...
The study provides a digital marketing strategies framework for digital enterprises by identifying the dynamic trends, barriers, and future developments of digital marketing. The study systematically analyzed academic articles about digital marketing in digital entrepreneurship. A review of the basic knowledge structur...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Creating awareness of digital marketing is of paramount importance for marketing Digital marketing. More number of marketing Digital marketing tools are available for each business to choose from based on their preference. Nowadays, digital marketing tools are at the apex of marketing Digital marketing which is a decon...
In the current era Digital Marketing is one of the most preferred forms of marketing. It is extremely popular in the younger generations, also being used by middle and the older generations. Today marketers are using digital marketing as a channel to market their products and the services. Digital Marketing is the way...
Digital marketing is the most used type of marketing in today's time, it not only benefits the company but is also very helpful for the consumers. Digital marketing is a type of marketing in which products and services are promoted and sold through digital mediums, which includes internet, mobile devices, and social me...
Digital Marketing, Newspapers, Articles, Websites.media and communicationssocial sciences
[Purpose/Significance] The development of the Internet and digital economy has brought new opportunities for the development of digital marketing. At the same time, digital marketing is the implementer and forerunner of digital economy. Digital marketing is an important way to promote the digital transformation of ente...
SAgricultureBibliography. Library science. Information resourcesZ
Digital marketing is a new marketing method in the era of mobile Internet through computers, mobile terminals and other media, using multimedia and traditional media to learn from each other. It is gradually popular with the development of the Internet, bringing a revolution in marketing methods. Based on the collectio...
The purpose of this review paper is to study the impact of digital marketing and how important it is for both consumers and marketers. This paper begins with an introduction of digital marketing and then it highlights the mediums of digital marketing, the difference between traditional and digital marketing, and the pr...
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