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This study aims to examine the effects of digital marketing strategies on marketing performance of businesses operating in Türkiye and the mediating role of digital marketing tools on this effect. In this study, marketing performance is operationalized through three dimensions: financial performance, customer relations...
This paper is an Analysis, Design and Implementation of a Digital Marketing Strategy for eCommerce. Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main o...
Abstract This study examines the impact of digital marketing capabilities on customer engagement among Jordanian emerging dairy brands, while investigating the moderating role of sustainable marketing orientation. The study conceptualizes digital marketing capabilities through three dimensions: digital customer analyti...
null Fitria Rahmadhani · null Zidan Maulana · null Muhammad Raviandra Antares · null Mohamad Zein Saleh
This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others...
O Marketing digital é o futuro para o Marketing tradicional que acaba dias seus meios de divulgação ficam mais obsoletos. O objetivo deste trabalho é analisar a redução de custos utilizando o Marketing digital para saber se este tipo é viável ou não, e qualificar as vantagens e desvantagens deste tipo de Marketing, ou...
E-marketing has various advantages and can be used as an alternative for marketing. However, the use of e-marketing in the agricultural sector is still low even though the agricultural sector has the potential to be developed in the form of e-marketing. The use of e-marketing requires farmers to have the ability to mas...
2. Zero hungereconomics and businesssocial sciences
Digital marketing is an activity to promote and find markets through digital media online by using various means such as social networks. Digital marketing uses the application of digital technology. One form of digital marketing using electronic media or the internet is internet marketing (e-marketing). The focus of t...
Nagian Toni · Thomas Sumarsan Goh · Nyoto Nyoto · Rita Hong
The aim of this research is to analyze the relationship between digital marketing and financial performance, analyze the relationship between digital transformation and financial performance and analyze the relationship between digital transformation and digital marketing. This research method is quantitative through s...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The increasing use of digital marketing in the hospital sector is accompanied by soaring marketing costs allocated for digital marketing. Hospital management must determine the appropriate steps and types of measurement to evaluate the magnitude of the impact of the digital marketing strategy used on overall hospital p...
Digital marketing can be defined as the use of various digital methods and digital channels to connect with the prospective customers for the promotion of a particular product or service. Digital marketing includes social media promotion, development of websites, email marketing, online brochures etc, which are used fo...
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