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In today's competitive market, promoting goods and services online is crucial to most companies' business strategies. Therefore, it's essential to understand and systematise digital marketing tools' principles, advantages, and disadvantages to optimize marketing strategies effectively. These tools allow businesses to a...
9. Industry and infrastructureeconomics and businesssocial sciences
Abstract: This paper examines the application and impact of digital marketing strategies on increasing the profitability of organizations, with a specific focus on the Indian context. Drawing upon a master's thesis, this study analyzes the evolving digital landscape in India, the adoption of various digital marketing t...
Modern pazarlamayı desteklemek için İnternet ve diğer dijital medya ve teknolojinin kullanımı, hem akademisyenler hem profesyoneller tarafından yaratılan etkileyici bir etiket ve jargon yelpazesine yol açmıştır. Dijital pazarlama, Internet pazarlaması, e-pazarlama ve web pazarlaması olarak adlandırılmış ve bu alternati...
Social mediaMobile marketingmedia and communicationsBilim ve Teknoloji
ABSTRACT In the modern digital era, Artificial Intelligence (AI) and automation have significantly transformed the way businesses conduct digital marketing activities. AI-powered tools and automated systems help companies analyze consumer data, personalize marketing campaigns, improve customer engagement, and optimize...
Tanah Abang Metro Wholesale Center traders have experienced a thematic economic decline since the rise of online business presence. Digital marketing as a two-way communication method that can increase public engagement with certain products and brands. Digital marketing is slowly being adopted by MSMEs, although conve...
economics and businesssocial sciences8. Economic growth
Integrating digital marketing technologies like e-commerce, social media, and marketplaces is essential in higher education, especially in open and remote learning settings like Pancasetia College of Economics, Banjarmasin. These resources are essential for boosting student engagement and brand exposure. This study inv...
In higher education, particularly within open and distance learning environments such as Universitas Terbuka, integrating digital marketing tools such as e-commerce, social media, and marketplaces is pivotal. These tools play a crucial role in enhancing brand awareness and engaging students. This study explores the str...
ABSTRACT: In the contemporary digital economy, Small and Medium Enterprises (SMEs) increasingly rely on digital marketing strategies to build brand visibility, engage customers, and compete in both domestic and global markets. The rapid expansion of digital platforms has transformed traditional marketing practices, mak...
Abstract - In today’s dynamic business environment, digital marketing has emerged as a powerful tool for small retail businesses to reach a wider audience and enhance customer engagement. This study explores the implementation strategies and the effects of digital marketing practices on small retail businesses in Coimb...
Ledi Sibuea · Dewiana Sari Utami · Mahrinasari Mahrinasari · Yuniarti Fihartini · y 2 más
Buonopasta MSME was established in 2016 in Bandar Lampung by developing digital-based marketing. This business produces a various types of pasta with distinctive local flavors, which adds to the uniqueness of the business. However, along the way, Buonopasta faced challenges, especially in term of market market expansio...
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