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This study undertakes a bibliometric analysis of digital marketing literature, focusing on consumer preferences and decision-making patterns from 2010 to April 2024. As digital technologies continue to reshape marketing strategies, this study investigates the influence of advancements in artificial intelligence (AI), b...
Mardi Hartanto Tjong · Maria Imelda Novita Susiang
The rapid growth of digital technologies has transformed the way businesses market their products and services. For creative startups, adopting effective digital marketing strategies is crucial to establish brand identity, attract customers, and achieve sustainable growth. However, many creative startups face challenge...
This research aims to identify the reality of the impact of digital marketing in enhancing the marketing capacity of the National Insurance Company's producers in Iraq. The importance of the research lies in the company's reliance on modern technology and electronic marketing in enhancing marketing capacity and achievi...
Galih Dwi Nugraha · Muchamad Hamdani · Syaiful Anwar · Yasnimar Ilyas · y 1 más
Background: Digital marketing is a way to increase sales. Digital marketing in Micro, Small, and Medium Enterprises has not been maximized. UMKM Roemah Radjoet still uses conventional marketing. Objective: Increase students' understanding of marketing and help increase sales. Method: Carry out digital marketing trainin...
Abbas N. Albarq · Amal K. Suleiman · Khaled Al Falah
This study investigates the influence of digital marketing strategies on the promotion of locally manufactured pharmaceutical products in Saudi Arabia, aligning with the country’s Vision 2030 digital transformation agenda. A cross-sectional survey was conducted among 218 licensed pharmacists using a structured question...
Review of Importance of Digital Marketing for Small Medium Enterprises Dr. Ganraj Mane Assistant Professor & Research Guide, BV(DU) Pune, Abhijit Kadam Institute of Management and Social Sciences, Solapur Pravin More Research Scholar, BV(DU) Pune, Abhijit Kadam Institute of Management and Social Sciences, Solapur Abstr...
This study aims to analyze the influence of digital business literacy and product innovation on the sustainability of MSMEs in Pandeglang Regency, with digital marketing as a moderating variable. Data were obtained from 390 MSMEs through a survey using a Likert-scale questionnaire and analyzed using the Structural Equa...
Over the past few years, digital marketing has emerged as a necessary resource that any small business aims to survive in the world that is becoming highly competitive. This paper will provide an insight on the enormous effect of digital marketing on small business growth and sustainability, especially in regard to cus...
Esta investigação teve como objetivo principal perceber a importância do Inbound Marketing para as empresas e profissionais de marketing digital que promovem os seus produtos/serviços e mensurar os resultados obtidos. Pretendeu-se também perceber quais os obstáculos à aplicação das estratégias de Inbound Marketing e se...
Digital marketingeconomics and businesssocial sciencesOutbound marketing
Entrepreneurial marketing orientation: the influence on the adoption and use of digital marketing technology in small tourism businesses.
Wolfenden, Sarah
Digital marketing technology has become an integral part of modern society and has changed communication between businesses and their customers; a change that is rooted in the speed of the evolution of digital technology and its adoption by consumers and businesses. Tourism customers are increasingly using mobile and o...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
English
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