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Objective: Digital marketing in the growing world has paved the way for many small-scale businesses to reach every corner of the geographic locations that they could not reach physically. The study focuses on the digital marketing usefulness based on past trends, in forecasting the near future trends in emerging market...
InternetElectronic GadgetsEvolution9. Industry and infrastructure
Muhamad Zaenal Asikin · Muhamad Opan Fadilah · Wahyu Eko Saputro · Oriza Aditia · y 1 más
This study aimed to determine the influence of Digital Marketing on Competitive Advantage and MSME Performance. The research employed a Quantitative Method utilizing SPSS and SEM (Structural Equation Model) assisted analysis tools with the Lisrel program. The analysis results reveal that digital marketing exerts a posi...
economics and businesssocial sciences8. Economic growth
This study aims to analyze the influence of digital marketing and influencer marketing on consumer purchasing interest with online customer reviews as a mediating variable on e-commerce products. This study uses a quantitative approach with a survey method and involves 80 respondents from the Gen Z group living in Cent...
In the era of digital marketing, the field of consumer engagement has seen tremendous change with the introduction of conversational AI tool named ChatGPT. ChatGPT is an artificial intelligence model designed for conversational purposes and it is increasing popularity in digital marketing also. It provides businesses w...
The objective of this study is to assess the impact of digital marketing and entrepreneurial competence on the marketing performance of micro, small, and medium enterprises (MSMEs) in the Sumbawa district. An investigation was carried out involving 180 owners of Micro, Small, and Medium Enterprises (MSMEs), and the col...
economics and businesssocial sciences8. Economic growth1. No poverty
Aisyah Dwityas, Nindyta · Mulyana, Ahmad · Hesti, Sri · Briandana, Rizki · y 1 más
Purpose: The purpose of this study is to investigate the implementation of digital marketing communication strategy employed by Kompas Media Nusantara the Indonesian biggest news company in increasing the number of paid news portal users for Kompas.id. Design/Methodology/Approach: The methodology used a case study by a...
media and communicationssocial sciencesNews Web sites -- IndonesiaInternet marketing
This paper focuses on the integration and practice of digital marketing module in the marketing curriculum system. The need of integration, including the limitations of traditional marketing courses and the promotion of students' employment competitiveness. This paper deeply discusses the course content, teaching metho...
(General Background) In the era of Industry 4.0, digital marketing has become a transformative force that reshapes how businesses communicate and engage with consumers. (Specific Background) Within Indonesia’s perfume industry, local brands such as SAFF & Co face growing competition and rely heavily on digital strategi...
This research assessed the effect of digital marketing tools on sales performance at ShopRite Shopping Mall Akure, Ondo State. The study adopted a quantitative research methodology while employing a questionnaire to collect data and analyzed using descriptive and inferential statistics of T-test and Chi-square. The res...
Iful Rahmawati Mega · Zabila Hariska · Sindi Ayu Indriyani · Rafton Fardisi · y 7 más
In the business world, marketing is a crucial aspect that cannot be overlooked. With the advancement of technology, marketing strategies have evolved towards a more modern approach. The villagers of Guntung still lack understanding of digital marketing, resulting in limited exposure of their products beyond their local...
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