Buscador de Tesis y publicaciones académicas

Penerapan Digital Marketing pada UMKM Karya Bunda Kerupuk Ikan dan Udang di Desa Pangkalan Batang Barat

null Putri Rizkiyah · null Nazrantika Sunarto

This Community Service program aims to analyze and implement digital marketing strategies for the Karya Bunda MSME, a fish and shrimp cracker producer in Pangkalan Batang Barat Village, Bengkalis Regency. The implementation of digital marketing is carried out as an effort to overcome limitations in conventional marketi...

The Role of Digital Marketing in Start-Ups: An Empirical Analysis

Mrs. Priyanka V. Salokhe

Digital marketing has become a fundamental growth enabler for start-ups by offering cost-efficient, measurable, and scalable promotional channels. This research investigates the role of digital marketing in supporting start-up growth, focusing on brand visibility, customer acquisition, return on investment (ROI), and c...

Transforming Digital Marketing with Machine Learning Algorithms

Sushma Malik · Anamika Rana

In the era of rapid technological advancements, digital marketing has evolved significantly, leveraging innovative technologies to enhance customer engagement, personalize experiences, and optimize marketing strategies. One of the most promising approaches to transforming digital marketing is the integration of ML algo...

Customer Engagement Formation in B2B Digital Content Marketing:

Gosuke Nishikawa

PENGARUH DIGITAL MARKETING DAN BRAND IMAGE TERHADAP INTENSI PEMBELIAN PRODUK KECANTIKAN EMINA

null Rika hasanah · null Siti maryam

Technological advances sharpen competition in the beauty industry and force companies to always innovate to remain competitive. This research aims to analyze digital marketing and brand image on purchasing intentions for Wardah Beauty products. This research uses a survey research model. The research results show that...

Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada Era Industri 4.0

I Gede Agus Krisna Warmayana

<p>Digital marketing is promoting online can use website and mobile media. In industry 4.0 is an automatic trend to carry out activities in the business field. The use of digital marketing in the industrial era 4.0 in the world of tourism is very influential supported by 5 digital marketing applications, namely website...

PELATIHAN DIGITAL MARKETING SEBAGAI STRATEGI PENINGKATAN OMSET PENJUALAN KAIN TENUN SONGKET DESA BURAI

Terttiaavini Terttiaavini · Tedy Setiawan Saputra · Agustina Heryati · Endang Sri Lestari · y 1 más

Digital marketing merupakan sistem penjualan yang memanfaatkan media online untuk mengembangkan bisnis. Digital marketing menjadi media promosi dan transaksi yang banyak digunakan saat ini, karena dapat memberi keuntungan bagi pembeli dan penjual. Digital marketing dapat berupa aplikasi bisnis dengan platform seperti F...

Digital Marketing Pengaruh Digital Marketing Dan Pilihan Produk Dalam Pengambilan Keputusan Minat Membeli Konsumen Pada Marketplace Tokopedia

Anggit Suryopratomo · Evan Jaelani

Penelitian ini dilakukan untuk mengetahui besarnya pengaruh digital marketing yang terdiri dari media social, website, PPC advertising, dan SEO Search engine optimization terhadap minat membeli konsumen dan pilihan produk pada marketplace Tokopedia. Ruang lingkup penelitian hanya membahas pengaruh digital marketing dan...

Study of Trend in Digital Marketing and Evolution of Digital Marketing Strategies

Kamal, Yusuf

This era of business is about innovative and technology based products and services, here technology and systems consist of one way and reverse journey, which is visible when a bank launches a mobile app and at the same time other company is involved in inventing new apps for banks and other simplified ways of living l...

Increasing Sales for Kalitengah Village SMEs Through Effective Digital Marketing Seminars

Anis Khoirin Hayati · Ita Tafiur Rosyidah · Eva Dwi Maulidiya · Rio Chandra · y 1 más

Kuliah Kerja Nyata (KKN) is a pivotal intramural activity that integrates education with community service, aimed at fostering the Three Higher Dharma. General Background: In the context of Indonesia's economic landscape, Micro, Small, and Medium Enterprises (SMEs) are vital for local economic development but often lac...