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This study discusses the importance of digital marketing integration in the company's strategic management plan. Digital marketing has become a key factor in achieving business goals in the increasingly interconnected digital era. The formulated problems include understanding of digital marketing and its integration be...
9. Industry and infrastructureeconomics and businesssocial sciences
The purpose of this community service is to develop MSMEs in terms of digital marketing and also expand the MSME marketing network. MSME Barokah is one example of MSMEs that need digital marketing assistance. The methods used in community service activities are divided into four stages, namely, surveys, digital marketi...
Changes in consumer behavior require companies to rethink their marketing strategies, especially in the digital marketing era. The Covid-19 pandemic has suppressed the marketing performance of MSMEs in a negative direction, so MSMEs need to improve their marketing strategies towards the concept of digital marketing. Th...
economics and businesssocial sciences3. Good health
Discover a Digital marketing academy in Thrissur offering practical learning in SEO, Google Ads, social media, content marketing, analytics, and online advertising to help you build industry-ready digital marketing skills.
Digital marketing is a modern approach that leverages online technologies, such as computers, smartphones, and digital platforms, to promote products and services. Emerging in the 1990s and gaining significant traction in the global business world by the mid-2010s, digital marketing has become a powerful tool for vario...
Digital marketingeconomics and businesssocial sciencesDigital technology
This essay explores the relationship between marketing and digital transformation and analyses the impact, trends, challenges and opportunities of digital transformation on marketing. Firstly, it introduces the concept and characteristics of digital transformation, as well as its impact and significance on marketing. T...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
Julisar Julisar · Dicky Supriatna · Ian Nurpatria Suryawan
One of the Tridharma Perguruan Tinggi is to do a dharma called Community Service (PKM). The purpose of PKM activities is to provide training and knowledge possessed by lecturers to the community. Digital Marketing is a science that is developing today in line with advances in information technology. With the developmen...
Agus Masrianto · Hartoyo Hartoyo · Aida Vitayala S. Hubeis · Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services. The ability of a company to plan, implement, and manage digital marketing to increase its competitiveness in the eye...
Latar belakang: Penelitian ini menganalisis pemanfaatan digital marketing untuk meningkatkan layanan perpustakaan dengan menggunakan pendekatan kualitatif dan literature review. Tujuan: Mengetahui teknik-teknik digital marketing yang dapat diimplementasikan untuk pemasaran layanan perpustakaan dengan pendekatan kualita...
This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variabl...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
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