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The purpose of this research was to determine and analyze digital marketing, product innovation, competitive advantage and marketing performance, the effect of digital marketing and product innovation simultaneously and partially on competitive advantage, and the effect of competitive advantage on marketing performance...
This study aimed to educate adult learners by addressing marketing challenges faced by Pasakngam Village, Chiang Mai. The objectives were 1) examine current marketing management procedures and the needs for community products 2) analyze and develop a digital marketing strategy model, and 3) educate the adult villagers...
Abstract This paper studies the current level of attractiveness of international tourist destinations by constructing an evaluation system and applying a fuzzy comprehensive evaluation method. Based on the evaluation results, digital marketing strategies are proposed in terms of customer management management systems a...
null Filipe Ximenes Guterres · null Kevin Denandra Budianto · null Ivan Aubrey Adianto
Digital marketing has become a new paradigm that defines marketing strategies, especially in the context of mobile coffee businesses. In this context, digital marketing involves the use of online platforms, social media, and digital technology to increase the visibility and appeal of mobile coffee. This analysis includ...
T. K. Tursunbai · V. E. Arbabaeva · Kirezli Özge · N. K. Zhakataeva
A distinctive feature of digital marketing is its interactivity, which is manifested in the successful application of digital marketing tools and their impact on engaging potential users. Visitors to digital resources should not only receive basic information but also be proficient in digital communications, possess th...
The world has transitioned into a digital environment. For today's businesses, it is imperative to have a website and use the web as a means to interact with their customers. There are some successful traditional marketing strategies, particularly if you are reaching a largely local audience, but it is important to tak...
Social Media MarketingMarketing management9. Industry and infrastructure11. Sustainability
This paper aims to better understand digital marketing practices in Vietnamese heritage sites, focusing on practical research using digital marketing tools and critical obstacles in digital marketing implementation. Qualitative research methods (interviews and field surveys) have been applied in this research. It found...
medical and health sciencesclinical medicinesocial sciences11. Sustainability
Abdul Ahmad Hafidh Nurmansyah Hafidh · Agus Rahayu · Heny Hendrayati
This qualitative research explores the evolving landscape of digital marketing trends and innovations in Indonesia. Against the backdrop of rapid technological advancements and a growing digital consumer base, this study aims to shed light on the current state of digital marketing practices in the Indonesian context. T...
Shoimaturrodliyah Shoimaturrodliyah · Rina Dewi Febrianti · Anti Qurrota A'yuni · Nur Khafidoh · y 2 más
Purpose: This study addresses the shift from conventional to Digital Marketing strategies in Jatiwates village, Jombang, East Java, in response to pandemic-induced marketing challenges. The research explores the impact of Digital Marketing training on local agricultural promotion, emphasizing its practical significance...
2. Zero hunger9. Industry and infrastructure11. Sustainability1. No poverty
This study investigates the impact of online and digital marketing on the performance of small businesses. Utilizing the Pearson-product moment correlation coefficient, the research examines the relationship between digital marketing strategies and business outcomes. The objectives include assessing how digital marketi...
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