Buscador de Tesis y publicaciones académicas

A NEW WINDOW IN MARKETING: DIGITAL MARKETING

GEDİK, Yasemin

Sosyal ağların ve teknolojinin hızla gelişmesi, işletmelerin tüketicilerle iletişim kurma biçimlerinde büyük değişikliklere gitmesine neden olmuştur. İnternet ve dijital pazarlama, müşterileri cezbetmek ve elde tutmak için kampanyalarda önemli faktörler haline gelmiştir. Dijital pazarlama bir elektronik cihaz veya inte...

Estudi d'estratègies de màrqueting digital a la moda espanyola

Amor Jiménez, Esther

El presente trabajo nace de la voluntad de analizar 'moda' y 'marketing digital' en un único estudio completo de investigación. Por este motivo, el estudio define las estrategias de marketing digital que utilizan las marcas de moda españolas y determina qué tendencias actuales de marketing digital están aplicando, adem...

How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

Jensen, Christian · Rebecka, Andersson

The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. However, there is a lack of r...

Digital marketing from a SME perspective

Haavisto Sari

ENHANCING RURAL TOURISM THROUGH DIGITAL MARKETING: ANALYZING TOURIST BEHAVIOR IN TEMBI TOURISM VILLAGE

Sri Wijiastuti · Darsono · Kurniawati Darmaningrum

Abstract Tourism plays a significant role in Indonesia’s economy, with village-based tourism emerging as an alternative that promotes local culture and economic empowerment. One such destination is Tembi Tourism Village in Yogyakarta, which offers authentic Javanese cultural experiences. However, despite its potential,...

Digital Orientation and Sustainable Business Performance : The Mediating Role of Digital Marketing Strategy

null Ni Made Intan Kusumasari · null Putu Ayu Trisna Febrianty · null Dhea Fitrisia · null Christina Ayu Maha Dewi

Digitalization of marketing is a strategy that can be implemented by wood crafts MSMEs to increase competitiveness and business entry in the current era. This study aims to examine and explain the role of digital marketing strategies in mediating the influence of digital orientation on sustainable business performance....

What makes firms great at digital marketing? A qualitative analysis of firms’ digital marketing capabilities.

Lachieze-Rey, Arthur · Dolbec, Pierre-Yann

Optimalisasi Pemasaran Digital pada Lembaga KB Dinar Nasyi’ah Tanggul Kabupaten Jember

null Nur Afni Rachman · null Peni Arianita Wardani · null Muhamad Farhan · null Muksin Muksin · y 1 más

The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unf...

Digital Marketing Strategies and Customer Engagement in Australia: An Interaction of Brand Trust and Consumer Literacy

Madiha Latif

Digital transformation at a breakneck speed has disrupted customer engagement, and digital marketing strategies have become critical to driving consumer interactions. This study investigates the role of digital marketing strategies on customer engagement in Australia, with the moderation of brand trust and consumer dig...

The Influence of Digital Marketing Strategies on MSME Consumer Purchasing Decisions in Ambon City: Multiple Regression Analysis Approach

Andrie Christina Salhuteru · Harold Hursepuny · null Alvian Sapulette

The rapid development of the digital ecosystem has encouraged Micro, Small, and Medium Enterprises (MSMEs) in Ambon City to adopt online platform-based marketing strategies in response to changing consumer behavior that is increasingly digitally connected. This research focuses on MSME consumers in Ambon City who activ...