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76.477 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Strategies by Utilizing Google Trend Data Analysis on Increasing the Income of Micro, Small and Medium Enterprises (MSMEs) in Sawang, Aceh Utara

Nanda Ameliany · Nursakinah Ritonga · Muchlis Muchlis · Dedi Feriadi Dedi Feriadi · y 1 más

This research is motivated by the importance of optimizing digital marketing strategies for MSMEs in the digital era, especially in Sawang District, North Aceh. By utilizing Google Trends as a data analysis tool, the research aims to optimize digital[1]based marketing strategies for MSMEs in the region. The research me...

economics and business social sciences
  • LPPM Universitas Malikussaleh
  • DOI: 10.29103/micoms.v4i.960
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Artículo 2025 Acceso abierto Revisado por pares

MENILAI EFEKTIVITAS DIGITAL MARKETING CV.HAYAT HANDAYANI DENGAN PENDEKATAN AIDA

Khairudin Khairudin · Ulung Caniago

In the era of globalization and digital transformation, many businesses face challenges in maximizing the potential of digital marketing, including CV. Hayat Handayani, which previously experienced limited market reach and stagnant customer interactions. This situation prompted the need to evaluate the effectiveness of...

economics and business social sciences
  • Institut Informatika dan Bisnis (IIB) Darmaja...
  • DOI: 10.30873/jurnalbisnis.v11i2.1135
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Artículo 2023 Acceso abierto Revisado por pares

Model Pemasaran Digital Operator Seluler Digital Indonesia ByU

Maria Tiara · Daniel Susilo

This research aims to analyze the digital marketing model of the Indonesian Digital Cellular Operator BYU which is the backbone of the profession in Indonesia and is available in various sectors or industries. ByU is one of the companies that is able to combine two spectrums in their digital marketing through the offic...

economics and business social sciences
  • IPM2KPE
  • DOI: 10.31539/jomb.v5i2.6102
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Artículo 2021 Acceso abierto Revisado por pares 1 cita

Pemberdayaan Ekonomi Masyarakat Melalui Dunia Digital di Era Covid-19

Taufiqurrahman Taufiqurrahman · Abdul Azis · Ades Sugita

Community empowerment in the midst of the Covid-19 pandemic, one of which is by introducing the use of digital marketing for MSME players. Digital marketing is a promotional activity and market search through online digital media by utilizing various means such as social networks and online product or service sales pla...

2. Zero hunger media and communications 9. Industry and infrastructure social sciences
  • Institut Agama Islam Bunga Bangsa Cirebon
  • DOI: 10.47453/etos.v3i1.351
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Artículo 2021 Acceso abierto Revisado por pares

CURRENT STATE OF RESEARCH IN THE FIELD OF DIGITAL MARKETING

Tetiana Zabashtanska

The emergence of digital economy around the world states that the world changes the established patterns of the economic entities’ functioning and creates new conditions for their further development. Digital technologies have a special impact on the functioning of enterprises in various spheres and sectors of the nati...

9. Industry and infrastructure 8. Economic growth
  • Chernihiv Polytechnic National University
  • DOI: 10.25140/2410-9576-2021-2(23)-122-132
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

The Rise of Digital Marketing Agencies: Transforming Digital Business Trends

Chairani Putri Pratiwi · Rizka Astari Rahmatika · Rafki Chandra Wibawa · Lorio Purnomo · y 3 más

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives...

HF5001-6182 9. Industry and infrastructure economics and business social sciences
  • School of Business, IPB University
  • DOI: 10.17358/jabm.10.1.162
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Artículo 2024 Acceso abierto Revisado por pares 19 citas

A STUDY ON THE IMPACT OF DIGITAL MARKETING ON THE INDIAN ECONOMY

Rinkesh Mahida

According to a Goldman Sachs report, the Indian market's digital advertising profession is expected to be worth multiple times its current value, or $160 billion, by 2025 (Kaur, 2023) (Singh M. K., 2021). The same report projects that by 2023; there will be approximately 666 million active Indian web users (Kaur, 2023)...

economics and business social sciences 8. Economic growth 1. No poverty
  • Gujarat University
  • DOI: 10.47413/vidya.v3i1.302
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Artículo 2022 Acceso abierto Revisado por pares 4 citas

THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA

Kumaran Kanapathipillai · Sharvena Kumaran

<p>The intent of this research is to scrutinise the impact of digital marketing strategies applied by marketers in the automotive industry in Malaysia in aiding consumers to make purchase decisions. In reality, marketers know that digital marketing strategies alone will not lead to consumers’ purchase decisions because...

economics and business social sciences
  • Open Access Publishing Group
  • DOI: 10.46827/ejmms.v7i2.1205
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Artículo 2025 Acceso abierto Revisado por pares

DIGITAL MARKETING STRATEGY FOR MSME SALES

Nitya Amelia · Bayu Hari Prasojo · Andry Racmadany · Alshaf Pebrianggara

Objective: Digital marketing strategies play a crucial role in increasing the sales of micro, small, and medium enterprises (MSMEs) in Indonesia, especially in the rapidly evolving era of digitalization. This study aims to analyze the impact of digital marketing strategies, such as the use of social media, paid adverti...

economics and business social sciences
  • Antis Publisher
  • DOI: 10.61796/icossh.v2i1.236
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Artículo Acceso abierto

THE CONCEPTUAL ASPECTS AND PERSPECTIVES OF USING THE DIGITAL MARKETING TECHNOLOGIES IN DEVELOPMENT ENTERPRISES

Aliev Abdulaziz Ismailovich

The current article concentrates on the key conceptual aspects of digital marketing technologies as well as digital technologies in general. Meanwhile, the article studies key elements of digital marketing technologies utilized in garment, apparel, textile companies and draws attention to digital marketing technologies...

  • Tashkent State University of Economics
  • English
  • DOI: 10.5281/zenodo.23194752
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