Buscador de Tesis y publicaciones académicas

Optimasi Media Sosial Dalam Memperkuat Personal Branding Bagi Siswa-Siswi SMK Karya Nasional Kab. Kuningan Jawa Barat

Dian Ikha Pramayanti · Evalina Darlin · Badie Uddin · Sopiah Sopiah · y 3 más

Pelatihan digital marketing adalah suatu pendekatan pendidikan yang krusial dalam era digital saat ini. Siswa Sekolah Menengah Kejuruan (SMK) memiliki potensi besar untuk mengembangkan keterampilan dalam bidang ini. Pelatihan digital marketing memberikan pemahaman yang mendalam tentang strategi pemasaran digital, alat,...

STRATEGI DIGITAL MARKETING DALAM EFEKTIVITAS PEMASARAN HOTEL ARIA CENTRA SURABAYA

Andini Putri Ardelia · Fransisca Benedicta Avira Citra Paramita

Digital Marketing menjadi suatu aspek penting dalam industri perhotelan , terutama dalam meningkatkan revenue hotel yang di targetlkan setiap hari nya. Artikel ini disusun berdasarkan pengalaman saya selama mengikuti program MBKM di departemen Sales Marketing Hotel Aria Centra Surabaya. Fokus utama penelitian ini adala...

Augmented reality and virtual reality on digital marketing effectiveness: Basis for manufacturing digital marketing framework

Xi Wang

AI Empowered Personalized Digital Advertising Marketing

Tongfei Li

In the digital era, the extensive application of artificial intelligence (AI) is leading the new trend in digital advertising marketing. This paper aims to deeply explore how AI empowers personalized advertising marketing by analyzing big data and intelligent algorithms to achieve more precise and targeted advertising...

DIGITAL MARKETING OF SERPONG URBANTOWN APARTMENTS TO INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION

Kevin Lye · Rudi Santoso

This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the a...

Role of Digital Marketing in Enhancing Brand Engagement and Consumer Behavior

null Mahesh Bechanram Gupta

This research paper aims to investigate the impact of digital marketing strategies on brand engagement and consumer behavior. With the rapid advancement of technology and the increasing adoption of digital platforms, businesses are now presented with numerous opportunities to connect with their target audience. By util...

Inovasi Strategi Pemasaran Berbasis Digital Untuk Meningkatkan Daya Saing Perusahaan

null Debora Silvia Hutagalung

Digital transformation has driven companies to adopt innovative digital marketing strategies to enhance competitiveness in an increasingly competitive business era. This study examines the role of innovation in digital marketing strategies, such as search engine optimization (SEO), social media marketing, and data anal...

Innovative digital marketing strategies for SMEs: Driving competitive advantage and sustainable growth

null Tochukwu Ignatius Ijomah · null Courage Idemudia · null Nsisong Louis Eyo-Udo · null Kikelomo Fadilat Anjorin

In the rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive competitive advantage and sustainable growth. This review explores the critical components and benefits of leveraging digital marketing for SMEs, emphasizing how tailored stra...

Métricas de marketing digital e sua aplicação na gestão das ações de marketing das organizações : estudo de casos múltiplos

Macedo, Thiarlei Machado

Com o advento da internet o marketing e sua mensuração sofreram grandes transformações. O marketing digital permite uma interação com a audiência de uma forma que no passado não era possível ou imaginável. Com as tecnologias atuais é possível rastrear detalhadamente a experiência do usuário com a mídia, a marca e o con...

Best Practices in Digital Content Marketing for Building University Brands

Pharr, Julie M.

This paper explores and proposes the use of digital content marketing as a means of brand-building for colleges and universities. The paper reviews and synthesizes literature on the state of the art in digital content marketing in order to identify best practices. Effective techniques, some based on empirical testing,...