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Artificial intelligence has become an increasingly important topic in digital marketing research, particularly due to the rapid development of machine learning, big data analytics, personalization, chatbots, generative AI, and digital commerce. This study aims to map the scientific development of research on artificial...
The advancement of digital technology has driven Islamic banking to leverage digital marketing and social media to expand its market reach and enhance competitiveness. This study aims to analyze the impact of digital marketing on the growth of the Islamic banking industry in the modern era. Using a qualitative approach...
In today's digital economy, startups are no longer limited by traditional marketing barriers. With the internet, smartphones, and social media, even startups with limited budgets can use digital marketing to build brand awareness, attract customers, analyse results, and grow quickly. This blog explores the vital role t...
This research aims to investigate the use of web analytics as a tool for measuring the performance of digital marketing campaigns. In the context of the digital era, web analytics has become an important instrument for businesses in understanding and improving the effectiveness of their marketing campaigns. Quantitativ...
ANGGUN KARUNIA SORMIN · NI LUH MADE WIJAYATI · I KETUT SANTRA
With the rapid development of the times in this digital era, it certainly helps entrepreneurs to market their product widely. This study aims to determine the implementation of what digital marketing strategies are implemented and what digital marketing strategies are used to attract new customer at PT Pegadaian (Perse...
The tomato industry faces significant challenges in reaching broader markets, increasing consumer awareness and optimizing sales strategies. Digital marketing technology is considered to the key solution to this challenge. Despite the growth of digital marketing technologies, many tomato enterprises, particularly small...
Digital marketing and tourism substantially contextualize our research by discussing digital marketing amidst aperfect understanding of the e-tourism panorama thereof. It goes deep into the whole development of marketing strategiesin the industry, enhancing customer engagements, and progressing on business understandin...
This article has been positioned as a research case. The objective of this study is to capture the journey of Parle-G, a household biscuit brand of India from traditional to digital mode of marketing communication. Four decades i.e. 1982 to 2021 marketing communication journey of Parle-G has been reviewed in this case...
The digital era has driven the development of marketing at light speed. Conventional marketing has begun to transform into online marketing platforms or commonly referred to as digital marketing. An Information System Study Program at a Private University located in Bandung city, Indonesia implemented an increase the i...
null Sabria AbdulGader Ali Elmusrati · null Waled Milad Abulgasem AlAshheb · null Salma Ayad Kaal
In light of the rapid digital transformation and increasing market competition, it has become essential to adopt more effective and intelligent digital marketing strategies. This study aims to explore the role of artificial intelligence (AI) in enhancing digital marketing strategies through an applied case study of a c...
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