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Small businesses face challenges in maintaining going concern, especially amid today’s disruptive era. An innovative digital marketing mix strategy is key to building competitive advantage and enhancing marketing performance. This study examines how small businesses adapt to complex environments. Findings show that a m...
HF5001-6182economics and businesssocial sciencesBusiness
This research examines how digital marketing strategies influence the organizational display of SME’s in the Punjab, Pakistan. The data was collected from small and medium-sized managers across multiple sectors in the province. The analysis focuses on three primary digital marketing strategies, including social media,...
Sahar Sahar · null Laili Hurriati · null Muhammad Habibullah Aminy · null Lale Ajeng Khalifatun Wardani · y 1 más
This study aims to describe the digital marketing strategy used by UMKM actors in Babakan Village in maintaining and increasing their business profits in accordance with the perspective of Islamic Economics. This study uses a qualitative descriptive approach. Data collection methods are Observation, unstructured interv...
null Titik Khotiah · null Evi Dwi Kartikasari · null Muhammad Nurul Huda · null Abdul Rohman
. Digital marketing aims to attract consumers and potential consumers quickly. The acceptance of technology and the internet in society is very broad, so it is not surprising that digital marketing activities are the main choice by companies. Companies compete with each other to create interesting content to be display...
media and communicationssocial sciences1. No poverty
Welcome to Lakshya Digital Marketer — your trusted digital marketing partner based in New Delhi, India.We are a full-service digital marketing agency dedicated to helping businesses of all sizes establish a powerful online presence. Whether you are a startup, small business, or an established brand, we have the right s...
This article examines the importance of digital marketing in modern business development. The study analyzes how digital marketing tools such as social media, search engines, and online advertising influence business growth and competitiveness. The research highlights that the effective use of digital marketing enables...
Ramadhian Agus Triono Sudalyo Rama · null Nurita Elfani Prasetyaningrum
This study aimed to analyze the influence of digital marketing implementation on improving management accounting performance in retail companies in Surakarta. Data were collected through questionnaires distributed to 98 retail companies in Surakarta. The results of multiple linear regression analysis showed that the im...
Digital transformation has encouraged companies to adopt innovation in digital-based marketing strategies to increase competitiveness in an increasingly competitive and dynamic business era. This study examines in depth the role of innovation in digital marketing strategies, including the use of search engine optimizat...
Ni Putu Ari Krismajayanti · Made Ratih Nurmalasari · Putu Putri Prawitasari · Ida Ayu Putu Megawati
Purpose: The aim of the research paper is to provide education and direct practice with SMEs in Celuk Village, Sukawati. Simple digital marketing by using Linktree. An application that integrates all platforms owned by business actors. Method: The study aims to enhance SMEs knowledge and abilities in product marketing...
Abstract Hydroponic is an agricultural system without using soil as a planting medium. The existence of vegetable production at hydroponic farms, which has yet to be absorbed by the market, and the increase in household consumers is an opportunity to maximize the potential in marketing products to reach the B2C (Busine...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
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