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Trends in Digital Marketing in the Context of Information Society Development

Valentyna Shevchenko · Iryna Taranenko · Svitlana Yaremenko · Tetiana Mishustina · y 2 más

This article examines the trends of digital marketing in the context of information society development. Under the influence of informatization of society, the spread of innovative development of the economic environment are transformed all its components, including changing approaches to marketing, which uses more and...

BRAND IDENTITY, CUSTOMER RETENTION, AND THE DIGITAL MARKETING CAPABILITIES THE MARKET COMPETITION INTENSITY AS A MODERATOR

MOHAMED BALLA MOHAMED ELFAKI · IBRAHIM A. ALIBRAHIM · IYAD A. AL-NSOUR

Abstract This study examines the intricate relationships among digital marketing capabilities, digital marketing orientation, E-CRM, brand personality, and customer retention, focusing on how market competition intensity influences these relationships among entrepreneurial ventures, primarily in the Saudi market. The f...

ANALISIS DIGITAL MARKETING DALAM MENINGKATKAN VOLUME PENJUALAN PENGRAJIN BEKA BULUH DI KECAMATAN KABANJAHE KABUPATEN KARO

Agung Prasektiyo · Muhammad Yafiz · Budi Dharma

This research is motivated by the importance of marketing strategies through digital marketing to survive in competition between business actors. Therefore, business actors must be able to master digital marketing. This researcher aims to find out how the influence of digital marketing on increasing sales volume in ree...

IMPACT OF DIGITAL MARKETING STRATEGIES ON CONSUMER PURCHASE BEHAVIOUR: AN EMPIRICAL STUDY

Dr. Neetu Singh, Dr. Nayanpreet Kaur

Abstract The rapid growth of digital technologies has transformed the way businesses communicate with consumers and promote their products. Digital marketing has emerged as a powerful tool influencing consumer awareness, attitudes, and purchase behaviour. This research paper examines the impact of key digital marketing...

Digital Transformation, Human Resource Development, and Marketing Innovation: An Integrative Perspective

Bhawari, Devendra Kashinath

Abstract Digital transformation has become a major organizational priority, influencing business processes, employee capabilities, marketing practices, customer engagement, and organizational performance. This paper presents an integrative perspective on the relationship among Digital Transformation (DT), Human Resourc...

Marketing Syariah sebagai Alternatif Pemasaran Berkelanjutan di Era Digital

null Helisia Krisdayanti · null Fakhrina · null Amirah Andika Rifdayanti · null Safira Elfadhilah

Islamic marketing as an alternative approach to sustainable marketing in the digital era offers a framework that not only prioritizes profit but also emphasizes ethical values, justice, and long-term sustainability in every business activity. Within the context of digital transformation, Islamic marketing leverages tec...

Optimalisasi Strategi Digital Marketing Menggunakan Algoritma Machine Learning untuk Meningkatkan Engagement Pelanggan

Rian Mohamad Said

Perkembangan teknologi digital dan kecerdasan buatan telah membuka peluang baru bagi perusahaan dalam mengoptimalkan strategi pemasaran mereka, khususnya melalui digital marketing. Salah satu teknologi yang dapat meningkatkan efektivitas digital marketing adalah algoritma machine learning. Penelitian ini bertujuan untu...

Strategi Pemasaran Digital dalam Meningkatkan Ekuitas Merek pada UMKM Sandangs

Ilham Asta Pangestu · Rusdi Hidayat Nugroho

This journal discusses digital marketing strategies that can enhance the brand equity of micro, small, and medium enterprises (SMEs) on Sandangs platform. In this ever-evolving digital era, SMEs must adopt effective marketing strategies to expand their market reach and build customer trust in their brand. Digital marke...

Brand Strategy in the Digital Society:

Yukihiko Kubota

Empowering MSMEs clay and doll products: Navigating digital marketing challenges in the digitization era

Muhammad Iqbal Fasa · Heni Noviarita · Leny Indahsari

The digitization era is compelling UMKM clay and doll products in the Waru sub-district, Sidoarjo Regency, to transition from traditional to digital marketing strategies. However, they encounter challenges in digital marketing due to a lack of e-commerce knowledge. To tackle this issue, community engagement activities...