Buscador de Tesis y publicaciones académicas

Artículo 2014 Acceso abierto Revisado por pares 170 citas

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

Jo Royle · Audrey Laing

Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries. In-depth interviews were undertaken with 20 communication industry p...

Marketing Social media Skill gap 9. Industry and infrastructure

• Elsevier BV
• United Kingdom
• English
• DOI: 10.1016/j.ijinfomgt.2013.11.008

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Artículo 2026 Acceso abierto Revisado por pares

IMPLEMENTATION OF DIGITAL MARKETING AS A MARKETING COMMUNICATION STRATEGY THROUGH INSTAGRAM SOCIAL MEDIA BY THE JAKARTA VESPA SCHOOL UMKM WORKSHOP

null Endang Supriyadi · null Maya Sofiana · null Syaihan Alfalah

Competition and technological development are very progressive. Micro, Small and Medium Enterprises (MSMEs) must be able to innovate with digital technology in order to compete competitively. However, not all MSMEs optimize digital technology in this case Instagram. The purpose of this study is to determine the Impleme...

• Goacademica Research and Publishing
• DOI: 10.54783/jser.v8i1.1518

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Tesis de maestría 2024 Acceso abierto

O impacto do marketing digital na promoção turística

Rocha, Bruna Filipa Almeida

O principal objetivo deste trabalho é analisar o impacto do marketing digital na promoção turística. Especificamente, procura-se compreender como as estratégias de marketing digital influenciam o comportamento dos turistas, identificando os canais mais eficazes para a promoção turística e avaliando a eficácia das difer...

Marketing Marketing mix economics and business social sciences

• Portugal
• Portuguese

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Artículo 2026 Acceso abierto Revisado por pares

Implementasi Teknologi Keuangan Dan Pemasaran Digital Dalam Meningkatkan Daya Saing UMKM

Dona Elvia Desi · Afdhal Chatra · Dede Pramurza

Penelitian ini bertujuan untuk menganalisis pengaruh Financial Technology (FinTech) dan Digital Marketing terhadap peningkatan daya saing UMKM di Kota Sungai Penuh serta merumuskan strategi prioritas pengembangannya Metode: Metode penelitian menggunakan pendekatan campuran (mixed methods) dengan desain eksplanatori. Da...

economics and business social sciences

• Information Technology and Science (ITScience...
• DOI: 10.47709/jebma.v6i1.8116

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Artículo 2024 Acceso abierto Revisado por pares

Effectiveness of E-Wom (electronic word of mouth) and Digital Marketing Through Content on Tourist Visits at Coban Binangun, Plinlahan, Pandaan Waterfalls.

Eka Agustin · Mas Oetarjo

Coban Binangun, despite its natural beauty, faces low visitor numbers. Revitalization efforts and digital promotion, especially through social media, have spurred increased visitors. Electronic Word of Mouth (eWOM) and visitor-generated digital content play crucial roles in influencing visitation decisions. By leveragi...

Electronic Word Of Mouth (E-WOM) media and communications Tourist Visits social sciences

• Universitas Muhammadiyah Sidoarjo
• DOI: 10.21070/ups.4365

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Artículo 2022 Acceso abierto Revisado por pares

The Ethical Implications of AI-Driven Digital Marketing Development : A Qualitative Study in the Indonesian Business Landscape

null Mohamad Chaidir · null Ruslaini Ruslaini · null Seger Santoso

This study investigates the ethical implications of AI-driven digital marketing development within the Indonesian business landscape. The research aims to explore the ethical considerations surrounding the integration of artificial intelligence in digital marketing practices and its impact on businesses operating in In...

sociology social sciences

• Politeknik Pratama Purwokerto
• DOI: 10.55606/iceb.v1i1.377

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Artículo 2026 Acceso abierto

THE IMPACT OF DIGITAL MARKETING ON TOURIST DESTINATION COMPETITIVENESS

Adilova Zulfiya Djavdatovna

The rapid advancement of digital technologies has significantly transformed the tourism industry and reshaped the competitive landscape of tourist destinations worldwide. This study examines the impact of digital marketing on tourist destination competitiveness and explores how digital tools contribute to destination v...

• Zenodo
• DOI: 10.5281/zenodo.20780945

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Artículo 2024 Acceso abierto Revisado por pares 3 citas

Development of Social Platforms and New Opportunities in Digital Marketing

Igors Babics · Elita Jermolajeva

The rapid development of information technology during the last decades has significantly influenced the evolution of digital marketing, changed the methods and models of marketing communications, and promoted the emergence of new digital marketing channels, promotion tools, and communication methods. The article exami...

Social Media Platforms Technological Innovations Digital Marketing Information technology

• Riga Technical University
• DOI: 10.7250/csimq.2024-41.02

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Artículo 2025 Acceso abierto Revisado por pares

Literature Review: Pengaruh Digital Marketing dan Electronic Word of Mouth (E-WOM) Terhadap Niat Beli dengan Brand Image Sebagai Variabel Mediasi

null Dwi Prasetyono Nugroho

Technological transformation in Indonesia, particularly the growth in internet users, has created significant opportunities for the implementation of digital marketing. Based on a literature review of ten journal articles, it was found that digital marketing and electronic word-of-mouth (e-WOM) play a significant role...

economics and business social sciences

• Institut Agama Islam Nasional Laa Roiba Bogor
• DOI: 10.47467/elmal.v6i9.8425

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Artículo 2019 Acceso abierto

"The Era Of Mobile Applications In Digital Marketing Innovation"

S Sitrarasu

Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to b...

economics and business social sciences Digital Marketing Mobile apps

• Zenodo
• English
• DOI: 10.5281/zenodo.2572431

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