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The study investigates digital marketing usage in micro, small and medium-sized enterprises (MSMEs) of Assam along with the extent of digital marketing adoption and also explores the challenges of Digital Marketing Adoption. Digital marketing adoption is measured for a sample of 301 MSMEs located in two districts of As...
Agus Masrianto · Hartoyo Hartoyo · Aida Vitayala S. Hubeis · Nur Hasanah
The development of information technology, media, and telecommunication technology, in this case, digitalization, impacts consumer and producer behavior changes. Companies must undergo marketing transformations in order to improve their marketing performance in the digital era. Research on the adoption of digital marke...
digital marketing capabilityinternational disability alliance (ida) strategic circleTechnology9. Industry and infrastructure
This research was carried out to examine the role of digital marketing in the tourism sector. To this end, the main contributions in the literature related to the study of digital marketing and its application in the tourism sector were analyzed, identifying which variables determine digital marketing management in the...
economiaelectrònica digitaleconomics and businesssocial sciences
Hoang Thanh Tung · Nguyen Thi Van Anh · Nguyen Quoc Anh
In the 4.0 context, Digital Marketing becomes suitable for all businesses, from small to medium to large, helping businesses reduce costs, increase the effectiveness of communication tools, and align with today's digital transformation context. The study examines the degree of application of Digital Marketing tools for...
Marketing, Digital Marketing, Nutrition bar, Play Nutritioneconomics and businesssocial sciences
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand t...
jel:M004. Educationeconomics and businesssocial sciences
Looking for the best digital marketing course in Surat to start your career in the digital world? Grow Digital Institute offers an advanced and practical digital marketing training program designed for students, job seekers, entrepreneurs, and professionals who want to master modern digital marketing skills.
In India, digital marketing is expanding quickly. Digital marketing is being used by many Indian businesses to gain a competitive edge. However, digital marketing alone cannot guarantee a marketing campaign's success. Instead, for any marketing campaign to be successful, it must fully utilize the range of marketing str...
Purpose: This research discusses the nature of the relationship between digital marketing tools and marketing literacy. Theoretical framework: The topic of marketing literacy is a modern marketing topic, (Rahmanto et al., 2023). Several researchers have reported good results on the impact of social media on digital lit...
Digital marketing is an essential strategic instrument used by businesses to increase their perceived competitive performance in increasingly volatile markets. In emerging countries like Iraq, the development of digital technologies and social media has drastically impacted consumer behavior and marketing strategies. T...
"Digital Marketing Course in Ahmedabad Welcome to Ahmedabad's Best Digital Marketing Course Provider Awarded by the CM of Gujarat as the Best Digital Marketing training institute of Gujarat Digital Sandip Academy (DSA), Ahmedabad's premier agency-based digital marketing institute. Led by Mr. Sandip Trivedi, an experien...
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