Buscador de Tesis y publicaciones académicas

Artículo 2021 Acceso abierto Revisado por pares 6 citas

IOT-Enhanced Digital Marketing Conceptual Framework

Andreea Liliana BĂDICĂ · Mircea Ovidiu MITUCĂ

The research proposed in this paper regards the appropriateness and possibility of enhancing digital marketing with IoT technologies. The contribution of this paper is a novel digital marketing conceptual framework based on the ubiquitous and pervasive IoT technologies, empowered by the synergies of edge, fog and cloud...

smart products fog and cloud computing Digital marketing economics and business

• Asociatia EduSoft
• DOI: 10.18662/brain/12.4/262

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Ponencia / congreso Acceso abierto

Digital Intelligence: The Future of Smarter Marketing

akash yadav

Digital Intelligence: The Future of Smarter Marketing

• Zenodo
• DOI: 10.5281/zenodo.22125039

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Artículo 2023 Acceso abierto Revisado por pares

THE USE OF DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF A STRATEGY FOR THE PROMOTION OF SERVICES AT THE ENTERPRISE

О. Romaschenko

The article is devoted to the problems of using digital means of dissemination of information to promote goods and services. The purpose of the article is to analyze the nature and specific features of Digital marketing in developing a comprehensive promotion strategy. The essence and importance of the means of promoti...

• State University of Information and Communica...
• DOI: 10.31673/2415-8089.2023.121301

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Artículo 2023 Acceso abierto Revisado por pares 12 citas

THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION

Syamsul Bachri · Setiawan Mandala Putra · Erwan Sastrawan Farid · Darman Darman · y 1 más

Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, this study aims to pr...

HF5001-6182 customer satisfaction economics and business social sciences

• Brawijaya University
• DOI: 10.21776/ub.jam.2023.021.03.03

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Artículo 2022 Acceso abierto Revisado por pares

Optimalisasi Digital Marketing Guna Peningkatan Daya Beli

null Makhfudi Iskandar Zulkarnain · Rilyane Suzan Rasita Sembiring

Pengabdian kepada masyarakat merupakan pelaksanaan pengamalan ilmu pengetahuan, teknologi dan seni budaya langsung pada masyarakat untuk meningkatkan kesejahteraan, Kegiatan dilakukan untuk memberikan ketrampilan dalam promosi penjulan pada pedagang pasar segar Manada dalam bentuk Digital Marketing. Pada kegiatan itu d...

economics and business social sciences

• PT Formosa Cendekia Global
• DOI: 10.55927/jpmf.v1i2.519

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Artículo 2025 Acceso abierto

STRATEGIC OBJECTIVES FOR INNOVATIVE DEVELOPMENT OF MARKETING AND E-COMMERCE AS PART OF DIGITALIZATION OF CORPORATE BUSINESS

Journal of Theoretical and Applied Information Technology

The article is devoted to study of strategic objectives of innovative development of marketing and e-commerce as part of global digitalization of the enterprises’ business. Pros and cons of digital marketing and e-commerce providing for optimized and increased business efficiency are analyzed. Key barriers to developme...

economics and business social sciences

• LLS
• English
• DOI: 10.5281/zenodo.17187641

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Artículo 2022 Acceso abierto Revisado por pares 2 citas

Pengenalan Digital Marketing E-Katalog bagi UMKM Binaan Jakpreneur

Siti Mariam · Abdul Haeba Ramli

The purpose of community service is to introduce e-catalog digital marketing to MSME players in DKI Jakarta Province. Jakpreneur-assisted MSME actors in DKI Jakarta Province are partners in this community service. The main problems faced by partners are the limited knowledge and skills of partners in utilizing digital...

economics and business social sciences

• Institut Ilmu Sosial dan Manajemen STIAMI
• DOI: 10.31334/jks.v5i1.2429

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Artículo 2023 Acceso abierto Revisado por pares

Sustainable Digital Marketing Strategies For MSMEs

null Dessy Marhandrie

This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques in...

economics and business social sciences

• Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
• DOI: 10.61132/maeswara.v1i2.859

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Tesis de maestría 2023 Acceso abierto

Plano de marketing digital para novas empresas – aplicação prática na Nutrisnack – Leve & Funcional

Ghiraldini, Vivian Saorin

A empresa estudada foi a Nutrisnack – Leve & Funcional, uma empresa de alimentação saudável situada em São Paulo, no Brasil. A principal atividade realizada para a empresa foi o desenvolvimento e aplicação de um plano de marketing digital. Contudo foi necessária a realização de um diagnóstico profundo e detalhado da em...

Plano de marketing economics and business social sciences Criação de Conteúdo

• Portugal
• Portuguese

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Artículo 2024 Acceso abierto Revisado por pares 30 citas

Unhealthy Food and Beverage Marketing to Children in the Digital Age: Global Research and Policy Challenges and Priorities

Emma, Boyland · Kathryn, Backholer · Monique, Potvin Kent · Marie A, Bragg · y 3 más

Food and nonalcoholic beverage marketing is implicated in poor diet and obesity in children. The rapid growth and proliferation of digital marketing has resulted in dramatic changes to advertising practices and children's exposure. The constantly evolving and data-driven nature of digital food marketing presents substa...

basic medicine Marketing 2. Zero hunger Pediatric Obesity

• Annual Reviews
• English
• DOI: 10.1146/annurev-nutr-062322-014102

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