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This study aims to analyze the role of marketing strategies in enhancing organizational competitive advantage through a Systematic Literature Review (SLR) approach. The literature search was conducted using Scopus, Web of Science, Google Scholar, and Garuda databases, covering publications from 2011 to 2025. The SLR pr...
Muhammad Farid Nasrulloh · Wisnu Mahendri · Khotim Fadhli · Muhammad Jafar Sodiq Maksum
Electronic Commerce (e-commerce) is a new behavior that can be described as the process of transactions for goods or services in the process of buying and selling or exchanging products, services and information via information networks, including the internet or cyberspace, in line with the very rapid development of t...
This study examines the implementation of digital marketing communication strategies by Micro, Small, and Medium Enterprises (MSMEs), focusing on Rhamala Vazha Indonesia through its Instagram account, @rhamalahijabku. The research aims to analyze how digital communication is managed using the Circular Model of SOME and...
India is right now going through an exciting phase of the entrepreneurial drive where first-generation entrepreneurs are creating startups that are solving issues and challenges faced by customers and creating wealth for themselves. India right now has the third largest number of startups in the World right after USA a...
In the 21st century, sustainability has become a critical global concern due to the increasing impact of human activities on the environment, society, and economic systems. Issues such as climate change, pollution, depletion of natural resources, and social inequality have made it necessary for businesses to adopt sust...
The study aims to examine the publications related to digital marketing published in 1985- 2021 with the social network analysis method and to reveal the research trends in the digital marketing field. For this aim, publications with “digital marketing” in the title were scanned in the Scopus database. In the study, bi...
Sosyal Ağ Analizisocial sciencesDigital MarketingBibliyometrik
The fishery processing industry, particularly processed whiteleg shrimp (*Litopenaeus vannamei*) products, has significant potential for development in the domestic market. However, the increasing competition in the processed food industry requires Micro, Small, and Medium Enterprises (MSMEs) to implement effective mar...
Digital-based marketing and financial literacy needs to be developed so that MSMEs are able to maximize digital media to develop their businesses. Implementation of digital-based marketing strategies, namely through social media such as Instagram, Facebook and Tiktok Shop or through marketplaces or e-commerce that can...
economics and businesssocial sciencesMarketing LiteracyFinancial Literacy
The purpose of this paper is to comprehensively investigate transformational processes in marketing activities of Ukrainian enterprises under digitalization influence, to identify key directions for applying digital marketing tools and systematize main opportunities and obstacles on the path to implementing modern digi...
The development of the platform economy has transformed MSME marketing strategies, but platform dominance often limits the freedom of MSMEs to implement digital marketing ethics. This study aims to examine ethical awareness, ethical challenges, and interactions among coffee MSMEs. Shops with a platform economy in digit...
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