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76.487 resultados para «marketing digital»

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Artículo 2022 Acceso abierto Revisado por pares

Pemanfaatan Digital Marketing dalam Pengembangan Usaha Bagi UMKM di Kecamatan Kraksaan Kabupaten Probolinggo

Hamamia Hafsawati

Entering the digital era that changes the pattern of life, the use of technology has become commonplace and is a daily necessity in carrying out activities including the business world. The development and mastery of digital marketing is one of the most effective product marketing strategies in the current digitalizati...

economics and business social sciences
  • Universitas Batanghari Jambi
  • DOI: 10.33087/jmas.v7i1.347
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Artículo 2021 Acceso abierto Revisado por pares 5 citas

A Literature Review: Digital Marketing Trends in Indonesia During the COVID-19 Pandemic

Nabila Astari

This study is about the current trend and upcoming future trends in digital marketing. They used secondary data, a literature review based on current literature, and studies about what is currently happening in the business world. Other sources are used in this study, such as articles, research, reports, news, website,...

economics and business social sciences 3. Good health
  • Universitas Ahmad Dahlan
  • DOI: 10.12928/channel.v9i2.20836
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Artículo 2023 Acceso abierto Revisado por pares

Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia

null Mat Salleh Ayub · null Suddin Lada · null Arif Kamisan Pusiran

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions...

4. Education economics and business social sciences 8. Economic growth
  • Universitas Sarjanawiyata Tamansiswa
  • DOI: 10.30738/impacts.v1i2.14515
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Tesis (sin nivel) 2026 Acceso abierto

The Impact of Digital Marketing on the Organization's Operational Efficiency

AlKhatib, Arig · AlLahham, Lilas · Al-Shwike, Nawar · Al-Kayal, Haya

ABSTRACT This study examines the impact of digital marketing on operational efficiency, using Warco Petrolum MOBIL1 Company as a case study within the Syrian market. In an era of rapid digital transformation, organizations increasingly rely on digital marketing tools not only to enhance customer engagement but also to...

economics and business social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.19666353
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Artículo 2023 Acceso abierto Revisado por pares

PEMBERDAYAAN BUMDES MELALUI EDUKASI DIGITAL MARKETING DALAM MENGHADAPI PERSAINGAN USAHA

Bahtiar Herman · Haslindah Haslindah · Muh. Abduh Anwar · Aksal Mursalat · y 1 más

Abstrak: Dalam upaya menghadapi persaingan global dan memperluas pasar produk lokal, pemberdayaan Badan Usaha Milik Desa (BUMDes) menjadi penting. Jadi, tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman tentang digital marketing, kemampuan softskill dan hardskill anggota BUMDes, serta pertumbuhan pendapatan...

basic medicine health sciences medical and health sciences
  • Universitas Muhammadiyah Mataram
  • DOI: 10.31764/jmm.v7i6.17584
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Artículo 2023 Acceso abierto Revisado por pares 128 citas

Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review

Christos Ziakis · Maro Vlachopoulou

Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors, with digital marketing being a prominent beneficiary. As AI technologies continue to advance, their potential to reshape the digital marketing landscape becomes ever more apparent, leading to profound implications for busine...

AI-driven marketing economics and business social sciences digital marketing
  • MDPI AG
  • English
  • DOI: 10.3390/info14120664
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Artículo 2024 Acceso abierto Revisado por pares

DIGITAL MARKETING AS A PRIORITY DIRECTION OF BUSINESS DEVELOPMENT

Alla Humeniuk

The purpose of the article is to study the potential of digital marketing and the possibilities of its use in the conditions of modern challenges. It has been proven that the development of high technologies and digitalization processes have changed approaches to business organization and the existing challenges have s...

economics and business social sciences
  • Pavlo Tychyna Uman State Pedagogical Universi...
  • DOI: 10.31499/2616-5236.4(29).2024.314335
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Artículo 2026 Acceso abierto Revisado por pares

Optimizing Airline Digital Marketing Strategies: An Analytical Approach to KPI-Driven Decision Making

MoghadasNian, SeyyedAbdolHojjat · Shahriari, Shiva · Shahriari, Sara

This study delves into the critical role of Key Performance Indicators (KPIs) in shaping and optimizing digital marketing strategies within the airline industry. With the rapid evolution of digital platforms and consumer behaviors, airlines face the pressing need to adopt more analytical, data-driven approaches to mark...

Revenue Growth economics and business social sciences Digital Marketing
  • NPG Publishing
  • DOI: 10.24108/preprints-3115347
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Tesis de maestría 2019 Acceso abierto

Digital marketing plan for Tamea International

Konnov, Stanislav

This master project is the product of one-year internship at small a real estate agency based in Lisbon, Portugal. The purpose of the project is to create digital communication plan for the client company that aims to generate leads through the means of digital marketing communication. The project is characterised by e...

SEO Domínio/Área Científica::Ciências Sociais::Economia e Gestão Digital marketing Comunicação estratégica
  • Portugal
  • English
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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Strategies and Brand Awareness of Afrinnovators Group Ltd

Samuel Benegusenga · Malgit Akims

Purpose: In today's digital age, the significance of digital marketing strategies in enhancing brand awareness among businesses was emphasized. This research aimed to assess the influence of digital marketing strategies on brand awareness in Rwanda, focusing on Afrinnovators Group Ltd. The study had three objectives: t...

economics and business social sciences
  • IPR Journals and Books (International Peer Re...
  • DOI: 10.47604/ijsmp.3076
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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