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Oki Sudrajat · Lela Nurlaela Wati · Abdul Mukti Soma
Rapid development in the perfume industry has been accompanied by accelerated digitalization, which was unexpected by most Micro, Small and Medium Enterprises (MSMEs). Many MSMEs in this sector experience problems with access and knowledge of digital technology, especially in digital marketing and e-payment. Most MSME...
economics and businesssocial sciences8. Economic growth
Abstract Digital marketing has evolved into a significant tool for competitiveness and growth in the tourism industry, enabling engagement among consumers, destinations, and travel brands. The study presents a narrative review of research spanning 10 years from 2014 to 2024, examining digital marketing tools and platfo...
In today's highly competitive business environment, the allure of a brand is of paramount importance to enterprise growth and development. CHAGEE, as a distinguished brand, exemplifies exceptional appeal and influence within this context. This study employs a case analysis approach to systematically examine CHAGEE's ma...
With the rapid development of the digital economy, new opportunities and challenges have emerged for business development. Companies seeking stable growth in the fierce industry competition must recognize the importance of brand marketing. The digital economy, with its unique appeal, provides expansive development spac...
9. Industry and infrastructureeconomics and businesssocial sciences
This study aimed to demonstrate the impact of digital marketing and evaluate the level of use through its strategies of search engine optimisation, search engine marketing, marketing content creation, social media marketing, mobile marketing, and email marketing on the market share of five-star hotels in Jordan. The cu...
Introduction: Examines the implications of marketing in improving content related to scientific production, focusing on Academic Search Engine Optimization (ASEO) and highlighting the role of Digital Scientific Marketing. Methodology: It presents the constructive stages of Digital Scientific Marketing from the ASEO per...
9. Industry and infrastructure4. Educationsocial sciences11. Sustainability
Digital marketing has become a key strategy in the development of micro, small, and medium enterprises (MSMEs) in the era of digital transformation. This study aims to analyze the extent to which digital marketing influences the growth of MSMEs in North Sumatra. The method used is a quantitative approach with data coll...
With the advent of superior Internet technologies, newer avenues for reaching out to target audiences have evolved. Digital marketing today has become an indispensable part of every business irrespective of its size and type. The increasing role of digital marketing has affected the way businesses promote their offerin...
The purpose of this study is to analyze the effect of digital marketing on sales made at the Sari Tani Agricultural Store. Marketing has become one of the efficient ways for small and medium enterprises (SMEs) to optimize sales along with the development of digital technology. This type of research is quantitative whic...
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