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76.493 resultados para «marketing digital»

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Artículo 2025 Acceso abierto Revisado por pares

Artificial Intelligence in Digital and Performance Marketing: Strategic Transformation, Performance Optimization, And Ethical Implications

Shivam Dubey · Sarita Chouhan

Abstract Artificial intelligence (AI) has emerged as a transformative force in digital and performance marketing, enabling data-driven decision-making, real-time optimization, and measurable performance outcomes. While digital marketing focuses on customer engagement across online platforms, performance marketing empha...

economics and business social sciences
  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijsrem55629
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Artículo 2025 Acceso abierto Revisado por pares

Factors Influencing the Strategy of Marketing in This Digital Era

Shubhanker Trivedi

Abstract- Nowadays, with everything happening so fast digitally, marketing has changed a lot, pushed by new tools, changing customer habits and how the internet changes frequently. Key factors guiding the creation and carrying out of marketing strategies in the digital age are highlighted in this research paper, namely...

economics and business social sciences
  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijsrem49251
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Publication 2026 Acceso abierto

Digital Marketing Course in Kerala – PPT Guide

nithya, sree

This presentation covers the basics of digital marketing, key modules, and career opportunities. The Digital Marketing Course in Kerala helps learners gain practical skills in SEO, social media, Google Ads, and analytics to build a successful career.

  • figshare
  • DOI: 10.6084/m9.figshare.31450915.v1
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Capítulo de libro 2024 Acceso abierto

Marketing Digital

Morais, Elisabete Paulo

O marketing digital é uma área essencial para as empresas que de­sejam alcançar um público amplo e fazer crescer os seus negócios. Com a crescente digitalização do mundo, o marketing digital tor­nou-se uma necessidade para muitas empresas, e há várias razões pelas quais isso é tão importante.

economics and business social sciences
  • Editora UFPE
  • Portugal
  • Portuguese
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Artículo 2026 Acceso abierto Revisado por pares

Utilization of Digital Marketing Tools among Livestock Farmers in Taraba State, Nigeria

Tseten Ashasim Iliya · James B. Dibah · Shintema Bunshiya

This study examined the utilization of digital marketing tools among livestock farmers in Taraba State, Nigeria. It specifically examined the types of digital marketing tools available to livestock farmers, the digital marketing tools that are currently used by livestock farmers, the level of utilization of the digital...

animal and dairy science agricultural and veterinary sciences
  • African Tulip Academic Press
  • DOI: 10.62154/ajasfr.2026.023.01012
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Artículo 2025 Acceso abierto Revisado por pares

Penerapan Digital Marketing pada Penjualan Karang Hias (Ornamental Coral): Studi Kasus pada CV. Rezky Bahari Makassar

null Burhan Burhan · null Sumarni Sumarni · null Rahmayati Rahmayati

In today's digital era, the application of digital marketing is the main key in increasing the sales volume of various products, including ornamental corals. This research aims to find out how CV Rezky Bahari Makassar applies digital marketing to increase sales of ornamental corals. Through a qualitative approach of ex...

economics and business social sciences
  • Asosiasi Penelitian dan Pengajar Ilmu Hukum I...
  • DOI: 10.62951/botani.v2i2.331
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Artículo 2023 Acceso abierto Revisado por pares 3 citas

Assessing the Challenges & Opportunities of Digital Marketing in Ethiopia: The case of Somali Regional State

Zakaria Abdiwali Mohamed · Ahmed Muhumed Abdinasir

This study assesses the challenges and opportunities of digital marketing in Somali regional state of Ethiopia. We selected the sample purposively in this study. The collected data were analyzed by using descriptive statistics, regression model was also used to analyse the data. Quantitative data were used. The researc...

economics and business social sciences 1. No poverty
  • East African Nature and Science Organization
  • DOI: 10.37284/eajbe.6.2.1600
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Tesis (sin nivel) 2024 Acceso abierto

An Analysis of The Impact of Digital Marketing Strategies on Customer Loyalty: The Supermarket Sector in Ireland

Tunc, Semih

This research explores the impact of digital marketing strategies on customer loyalty in Ireland's supermarket sector. As digital marketing continues to expand in this evolving environment, understanding its influence on customer loyalty becomes essential. The specific aims were to look at the effects of social media m...

economics and business social sciences Consumer Behaviour e Marketing
  • Ireland
  • English
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Artículo 2025 Acceso abierto Revisado por pares

Adoption and Impact of Artificial Intelligence Technologies in Digital Marketing: a Study with Special Reference to Coimbatore City

RAMACHANDRAN P · VIGNESHKUMAR K

ABSTRACT The integration of Artificial Intelligence (AI) in digital marketing has led to a transformative shift in how businesses engage with their audiences and optimize marketing strategies. Digital marketing leverages various online channels such as social media, email, SEO, and mobile platforms to promote products...

economics and business social sciences
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2025.v07i05.55014
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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