Buscador de Tesis y publicaciones académicas

Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism

Radovan Bacik · Jaroslava Gburova · Stefan Gavura · Barbora Iannaccone

In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in t...

Strategi Efektif dalam Pelatihan Persiapan Konten Digital untuk Pemula : Meningkatkan Keterampilan Marketing di Era Digital

null Amanda Mutiara Hasibuan · null Zuhrinal M. Nawawi

This study aims to identify and analyze effective strategies in digital content preparation training for beginners to enhance marketing skills in the digital era. The method used is a qualitative literature review examining various literatures, reports, and empirical studies related to digital marketing skill developme...

Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy

Negoiță Olivia Doina · Purcărea Anca Alexandra · Popescu Mirona Ana-Maria

Digital marketing has become increasingly popular and even a mandatory component of anorganization's marketing strategy because it covers the entire range of tools, technologies andcommunication channels. Digital marketing involves the use of digital technologies to supportmarketing activities for profitable acquisitio...

Pemberdayaan Pengusaha UMKM Binaan KADIN Kota Bandung Berkarakter Technopreneurship Yang Berdaya Saing Global Melalui Implementasi Digital Marketing

Sunardi Sembiring Brahmana · Sri Astuti Pratminingsih · Gagan Sugandi · Uce Karna Suganda

Perkembangan teknologi informasi saat ini berjalan dengan cepat dan merubah perilaku konsumen. Setiap perusahaan berusaha untuk beradaptasi terhadap perubahan ini, salah satunya dengan mengadopsi digital marketing. UMKM yang merupakan mayoritas pengusaha di Indonesia juga harus mengikuti perkembangan ini. Tujuan peneli...

Introduction to Youth Marketing to Digital Natives

Wided Batat

Pengaruh Digital Marketing Development dan Etika Bisnis terhadap Competitive Advantage pada UMKM di Cikarang

null Latifah Ayu Tiarani · null Wita Supira · null Arum Nur Fadillah · null Dede Farida · y 2 más

This study explains the impact of digital marketing growth and business ethics on the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Cikarang. MSMEs have competed intensively in this digital era, so it is important to use innovative digital marketing and uphold business ethics to gain customer...

BASICS OF DIGITAL MARKETING TECHNOLOGIES WITHIN THE CONTEXT OF GARMENT, KNITTING TEXTILE ENTERPRISES

Aliev, Abdulaziz

This article focuses on key aspects of digital marketing technologies, particularly their use by micro, small and medium enterprises, including social media, search engine optimization (SEO) and search engine marketing (SEM). It also examines selected conceptual digital marketing tools used by garment and textile enter...

digital marketing agency in Indore

digital, Brandsetu

Brandsetu Digital is a digital marketing agency in Indore that helps businesses grow online in a simple and practical way. They offer services like social media marketing, SEO, paid ads, website development, and branding to help you reach the right people and build your presence.

A Study on the Effectiveness of Digital Marketing in Driving Sales for Local Businesses in Amravati City

Shriram Suresh Palaskar

ABSTRACT The growth of digital technologies has transformed the way businesses promote their products and services. Digital marketing has become an important tool for local businesses to attract customers and increase sales. This study examines the effectiveness of digital marketing in driving sales for local businesse...

Culinary Development Strategy for Traditional Japanese Food (Moci) in Bengkulu City by Utilizing Digital Technology

Jihan Fatanah · Putri Indriani · Fadilla Nur Azizah

Digital marketing strategy is a form of marketing that utilizes digital media. Several digital media that currently have the potential to be used as digital marketing media are social media. Some of the social media most widely used by Indonesian people are WhatsApp, Instagram, Facebook, TikTok and Telegram. Social med...