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This study examines Mamata Dessert & Café's implementation of digital marketing strategies, with a focus on social media, within the structured framework of the SOSTAC model. In the competitive business landscape, effective marketing strategies are paramount for success. The SOSTAC model, encompassing Situation, Object...
It remains unclear whether and how digital marketing affects corporate green innovation. Focusing on Chinese listed companies, this study investigates the relationships between digital marketing, absorptive capacity, and green innovation. Using panel data from 2012 to 2023 and a fixed-effects model, we found that digit...
Muhammad Fajar Ariwibowo · Intra Swadaya Hidayat · Mirza Putri Andita · Azalia Mawarindani Indra
Digital transformation has become an urgency for all business sectors. One of the changes related to the business sector is the marketing pattern switching to digital, or what is called digital marketing. SMKN 3 Sekayu, South Sumatra, only has an engineering major. SMKN 3 hopes that their teachers will be able to creat...
Digital marketing strategies have become increasingly important in modern agricultural practices, particularly for veld farms in South Africa where productivity and market access are crucial. A comparative analysis of digital marketing techniques used by the selected farms was conducted. Data on sales performance and m...
Participatory Action ResearchGeographical Information SystemsTechno-economic Analysiseconomics and business
Digital marketing strategy plays a crucial role in enhancing brand awareness, especially in the insurance industry, which faces unique challenges in building emotional relationships with consumers. As one of the leading insurance companies in Indonesia, BRI Insurance needs to optimize its digital marketing strategy to...
Novita Rifaul Kirom · M. Taufiq Noor Rokhman · Rizky Andrianto Apriandana
The purpose of this study was to determine and analyze the direct influence of brand awareness and digital marketing on purchasing decisions, and brand awareness on digital marketing. Furthermore, we analyzed brand awareness as a mediator of the influence of digital marketing on purchasing decisions. The analysis tool...
Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for m...
medical and health sciencesclinical medicine330ddc:330
This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data...
4. Educationsocial sciencesmainstream mediaTheory and practice of education
Cara Wilking · Summer Moukalled · Michele Polacsek
ABSTRACTDigital marketing of unhealthy foods and beverages to children and adolescents is pervasive, highly effective, undermines healthy eating, and contributes to health inequities. Expanded use of electronic devices and remote learning during the COVID‐19 pandemic has increased the urgency for policy interventions t...
This article examines the theoretical and practical aspects of improving marketing management in industrial enterprises. The importance of regularly studying the market, identifying consumer needs, forming product and pricing policies, and effectively organizing sales channels to ensure the competitiveness of industria...
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