Buscador de Tesis y publicaciones académicas

Analysis Of The Customer Decision Journey For Local Fashion SMES In Optimizing Marketing Funnel Strategies Through Digital Platforms

null Satria Veriansyah Wiguna

This study aims to analyze the customer decision journey (CDJ) and the implementation of the marketing funnel strategy in the context of digital marketing for local fashion SMEs in Indonesia. The rapid advancement of digital technology has provided significant opportunities for SMEs to utilize various digital platforms...

Digital marketing course in dwarka

Ayushi Gusain

in todays world businesses are going from offline to online and this is where digital marketing course plays a crucial role it helps them to understand marketing

Going digital-first: Book marketing’s response to COVID-19

Shaw, Paige

This report explores the impacts of COVID-19 on book marketing, and how to take a digital-first marketing approach, using the University of British Columbia Press (UBC Press) as a case study to explore how a scholarly publisher adapts their marketing activities. These adaptations include how UBC Press pivoted by using...

Branding in the Digital Era:

Akihiro Nishihara · Tetsuma Emmaru · Kazuhiro Suzuki

Digital leadership as a tool for strengthening the market position of the company: corporate and personal context

Iryna Kubareva · Vladyslav Tarlev

The article examines the tools of digital leadership for building the company’s interaction with the target audience and for getting ahead of competitors. The essence of digital marketing is analyzed, its main characteristics, advantages and disadvantages are determined. The company’s digital leadership to strengthen m...

Exploring the Landscape of Digital Marketing in Albania: Insights from Local Companies

Vaeld Zhezha · Blerim Kola · Anca Mihaela Melinceanu

Digital marketing is an important form of promotion and the promotion itself is one of the 4 elements of the marketing mix, which is about communication or otherwise, the exchange of information between buyers, beneficiaries, the public in general on the one hand and sellers or providers on the other hand. Digital mark...

Strategi Digital Marketing dalam Meningkatkan Minat Masyarakat terhadap Layanan Travel Umrah di Era Digital

Rhoviq, Muhammad · Saputra, Muhammad Naufal · Irfan, Mohammad

This article examines the role of digital marketing strategies in increasing public interest in umrah travel services in the digital era. The study explores the use of social media, content marketing, official websites, WhatsApp Business, and digital testimonials in building consumer trust and attracting potential pilg...

Peningkatan Keterampilan Pemasaran Berbasis Digital pada Pelaku UMKM Pondok Bambu, Duren Sawit Jakarta Timur

Erik Erik · Ratna Dyah Suryaratri · Deasyanti Deasyanti

The purpose of this community empowerment activity is to improve digital-based marketing skills. This activity is expected to be able to provide practical skills to UMKM in Pondok Bambu Duren Sawit, East Jakarta. The method used in this community empowerment is in the form of seminars presented by digital marketing exp...

Pengaruh e-wallet dan digital marketing terhadap kinerja keuangan UMKM

Danar Aflagaly · Dewi Kusumowati · Listyowati Listyowati

This study aims to analyze the influence of e-wallets and digital marketing on the financial performance of MSMEs in Malang. This research utilizes primary data collected through questionnaires measured on a Likert scale. The respondents in this study are MSMEs that have adopted digital payment facilities and utilize d...

PENGEMBANGAN UMKM DITINJAU DARI DIGITAL MARKETING MELALUI PEMANFAATAN LANDING PAGE

Teti Safari · Jasman Indradno · Aji Priyambodo · Prihati Prihati · y 1 más

Tren bisnis saat ini salah satunya adalah digital marketing. Digital marketing itu sendiri merupakan suatu teknik pemasaran berbasis internet. Teknik ini digunakan oleh pelaku usaha skala kecil hingga perusahaan besar untuk memperluas pangsa pasar. Salah satu media online untuk digital marketing ini adalah pemanfaatan...