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The evolution of digital marketing has been significantly influenced by advancements in Artificial Intelligence (AI) and Social Media Analytics (SMA). Businesses are leveraging AI-driven solutions to enhance customer engagement, optimize ad spending, and improve campaign effectiveness. This paper presents a comparative...
The article examines the application of marketing audits as strategic instruments for the development and optimization of digital communication strategies in contemporary organizations. A marketing audit is interpreted as a comprehensive, systematic, independent, and periodic examination of an organization’s marketing...
The purpose of this community service is to help overcome the problem for MSME actors to use digital applications in developing their business as well as a means to promote through digital marketing. Various digital marketing strategies through digital applications, including Gofood, Grabfood and Shopeefood. The method...
Refi Nabilah Royadi · M Ramaddan Julianti · Saepul Nazar
This study aims to analyze the influence of digital marketing and digital wallet usage on consumer behavior within e-commerce platforms. The research is motivated by the rapid digitalization of transactions and the growing importance of digital marketing strategies and payment technologies in shaping consumer decision-...
O presente relatório é resultado da experiência do estágio curricular na empresa de marketing digital Ignite Business, no âmbito do Mestrado em Ciências Económicas e Empresariais, com especialização em Marketing. A Ignite Business é uma agência de marketing digital localizada na Região Autónoma da Madeira, especializad...
Ignite Businesseconomics and businesssocial sciencesIlha da Madeira
The aim of organizing strategic marketing and digital marketing training activities for the rattan processing industries in Cirebon Regency, West Java, Indonesia was to provide knowledge and skills in strategic and digital marketing. The training which was held for 8 (eight) hours was attended by 20 marketing managers...
4. Educationeconomics and businesssocial sciences8. Economic growth
null Aris Baharuddin · null Mochtar Luthfi M · null Syarifuddin Syarifuddin · null Fatimah Akbal · y 1 más
The rapid development of digital technology has transformed marketing practices and increased the need for adaptive digital marketing competencies among vocational students. SMKN 1 Barru faces challenges such as low practical digital literacy and limited structured training. The Entrepreneurship and Digital Marketing T...
MSMEs engaged in the fashion sector must have a competitive advantage in overcoming business competition. Competitive excellence cannot be separated from the role of product innovation, digital marketing, and marketing success. This study aims to analyze the influence of product innovation on competitive advantage thro...
3309. Industry and infrastructureHD28 Management. Industrial Managementeconomics and business
Permana Angga Ade · Abdul Wahid · Dedy Wijaya Kusuma · Ahmad Sauqi · y 2 más
This research aims to examine effective digital marketing management strategies to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital economy. Using a mixed-methods approach (qualitative and quantitative), it identifies best practices and obstacles MSMEs face in implementing digi...
Abreu, Madalena · Costeira, André · Silva, Gabriel · Neto, José · y 1 más
Este artigo examina a importância do marketing digital nas ONGs, destacando a Save the Children e a WWF. Ambas são estudadas pela competência que demonstram no uso estratégico do marketing digital em causas humanitárias e ambientais. A comparação entre estas duas organizações explora tópicos como as adaptações do marke...
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